On Sunday, Feb. 21, the Korean Brand Research Institute released their individual idol brand reputation rankings for Feb. 2021. Keep on reading to see who made it to the top rankings.
The Korean Brand Research Insititute analyzed 285,034,563 pieces of big data concerning 1,453 individual idols from Jan. 21 to Feb. 21. The Korean Brand Research Institute determines an idol’s participation index, media index, communication index, and community index with the data analyzed. Compared to the 259,838,412 big data available on Jan. 21, the big data increased by 9.70%.
The brand reputation index helps determine the consumers’ online habits and the positive and negative impact an idol has on a brand. It also measures their media volume, communication volume, and public interest.
BTS Jimin is the Most Popular Idol for Feb. 2021
BTS’s Jimin snags first place with a brand reputation index of 10,940,994. The BTS member has a participation index of 741,913, a media index of 1,277,377, a communication index of 4,709,992, and a community index of 4,211,712. Compared to Jimin’s brand reputation index of 8,016,940 in Jan., it rose by 36.47%.
(Photo : BTS Twitter)
Kang Daniel Ranks Second
Second place went to Kang Daniel with a brand reputation index of 10,679,813. The former Wanna One member and active soloist have a participation index of 2,499,004, a media index of 2,357,331, a communication index of 2,826,289, and a community index of 2,997,188. Compared to Kang Daniel’s brand reputation index of 5,552,572 in Jan., it rose by 92.34%.
(Photo : Kang Daniel Instagram)
Cha Eun Woo Takes Home the Third Place
ASTRO’s Cha Eun Woo ranked in third place with a brand reputation index of 9,987,639. The ASTRO member and actor has a participation index of 2,580,319, a media index of 2,915,933, a communication index of 2,314,901, and a community index of 2,176,486. Compared to Cha Eun Woo’s brand reputation index of 5,420,184 in Jan., it rose by 84.27%.
(Photo : Cha Eunwoo Instagram)
Fourth Place Goes to BLACKPINK’s Jennie
BLACKPINK’s Jennie is the first female idol on the list, with a brand reputation index of 7,950,412. The “SOLO” singer has a participation index of 670,607, a media index of 1,158,089, a communication index of 3,088,770, and a community index of 3,032,945. Compared to Jennie’s brand reputation index of 7,782,727 in Jan., it rose by 2.15%.
(Photo : Jennie Instagram)
BTS’s V Sits at Fifth Place
Fifth place went to BTS member V with a brand reputation index of 7,470,102. V has a participation index of 507,353, a media index of 1,371,814, a communication index of 2,385,242, and a community index of 3,205,693. Compared to V’s brand reputation index of 7,055,289 in Jan., it rose by 5.88%.
(Photo : BTS Weverse)
These are the TOP 50 Idols for the Month of February, According to the Korea Brand Research Insitute:
1. BTS’s Jimin
2. Kang Daniel
3. ASTRO’s Cha Eun Woo
4. BLACKPINK’s Jennie
5. BTS’s V
6. BLACKPINK’s Rosé
7. TVXQ’s Yunho
8. BTS’s Jungkook
9. BTS’s Jin
10. MAMAMOO’s Hwasa
11. Super Junior’s Kim Heechul
12. BTS’s Suga
13. BTS’s J-Hope
14. BLACKPINK’s Jisoo
15. BTS’s RM
16. TWICE’s Jeongyeon
17. EXO’s Baekhyun
18. BLACKPINK’s Lisa
19. LOONA’s Chuu
20. Park Jihoon
21. GFRIEND’s Sowon
22. Hotshot’s Ha Sungwoon
23. (G)I-DLE’s Miyeon
24. Red Velvet’s Seulgi
25. IZ*ONE’s Kim Minju
26. NCT’s Jungwoo
27. Oh My Girl’s Seunghee
28. NCT’s Jaehyun
29. Oh My Girl’s Arin
30. IZ*ONE’s Jang Wonyoung
31. Girls’ Generation’s Taeyeon
32. SHINee’s Taemin
33. Kim Jaehwan
34. NCT’s Mark
35. NCT’s Doyoung
36. Red Velvet’s Irene
37. aespa’s Karina
38. BIGBANG’s G-Dragon
39. SEVENTEEN’s Jun
40. TWICE’s Nayeon
41. THE BOYZ’s Juyeon
42. aespa’s Winter
43. (G)I-DLE’s Soojin
44. (G)I-DLE’s Yuqi
45. Girls’ Generation’s Yoona
46. SEVENTEEN’s Mingyu
47. ITZY’s Yeji
48. AB6IX’s Lee Daehwi
49. NCT’s Jisung
50. Red Velvet’s Joy
Did your favorite idol make it to the top 50?
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Written by Alexa Lewis
