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Home Consumer Research

Integrity Life announces major product update

globalresearchsyndicate by globalresearchsyndicate
January 30, 2021
in Consumer Research
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Integrity Life announces major product update
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Integrity Life announces major product update

Integrity Life has added benefits and a new multi-cover discount to its offering, the biggest update since the product’s launch, but without any increase in pricing.

Starting today, all lump-sum covers will include Integrity Life’s unique Care Support Package without additional cost. Policyholders who cannot work due to sickness, injury, or terminal illness will benefit from the package as it includes accommodation reimbursement so immediate family members can be with them, home care, grief support for the policyholder and immediate family members, and a unique terminal illness benefit if they require palliative care.

A Professional Services benefit (up to $3,000 lump-sum reimbursement) for an adviser, accountant, or lawyer is also available across all covers within Integrity’s Here for You to prepare a financial plan or other documentation.

Moreover, where the policy has been underwritten for a business purpose, the client can increase cover for business events (the lesser of 30% of the initial cover amount or $500k per increase, up to $3m over the life of the policy), which is available where the client is the key person in their business (such as an owner, partner, or shareholder).

“Central to Integrity’s philosophy is listening to what advisers and their clients want and then actually doing something about it – so we’re thrilled to be releasing a bundle of changes that our Advisers have asked us for. The changes will make us even more competitive, even better value, and because of our sustainable pricing approach, there will be no increase to premiums as a result of these changes. I would say it’s a massive win all-round,” said Integrity Life head of retail product William Rogers.

Integrity Life has also added a new 7.5% multi-cover discount for clients who combine Income Insurance and at least one lump-sum cover as part of expanding the eligibility for Life+ (healthy living discount).

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