DUBLIN–(BUSINESS WIRE)–The “Drinkable Yogurt Market – Growth, Trends, and Forecasts (2020 – 2025)” report has been added to ResearchAndMarkets.com’s offering.
The global drinkable yogurt market is growing at a CAGR of 4.8% during the forecast period (2020-2025).
The market is mainly driven by the rising demand for probiotic foods and healthier snacking food products among health-conscious consumers including both adults and children. Also, recent launches of formulated functional products with new flavors have further fueled the global market, such as drinkable yogurt fortified with omega 3, collagen, aloe vera, plant sterols, and soy isoflavones. Also, new drinkable yogurt flavors, such as the savory flavor of vegetables – carrots, beetroot, and tomatoes, have become popular among consumers. In addition, consumers are seeking healthier and natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners, to reduce calories.
However, the major challenge in this sector is the regulations claimed by the regulatory bodies, for instance, the U.S. Department of Agriculture recommends limiting the yogurt drinks to 3 cups per day, which includes not just yogurt but any milk, cheese or other dairy products.
Key Market Trends
Rising demand for probiotic foods and supplements
The probiotic foods are mainly driven by the robust demand for health-based products, among consumers, as probiotics are a part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Therefore, yogurt is one of the highest consumed probiotic food products, its market has been witnessed with a significantly increasing trend. Also, with the increasing internet penetration, the online market for the purchase of food items including probiotic foods and supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in the online yogurt space.
Asia Pacific region to the drive the global drinkable yogurt market
Asia-Pacific is the dominant market for drinkable yogurt, driven by the consumer awareness of probiotic products and supported regulatory environment. The region accounts for a market share of 40%, globally. Drinkable yogurt sales started in Japan with the introduction of Yakult in 1935. The supported FOSHU (Foods for Specified Health Uses) regulation in Japan has driven the market. China and India are the fastest-growing markets, in Asia, driven by changing lifestyles, rising income among the young population, and growing health concerns among consumers. Trust among foreign brands has increased significantly, which has encouraged companies to launch new flavors in the market.
Competitive Landscape
The global drinkable yogurt market is highly competitive in nature having a large number of domestic and multinational players competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition, and partnership with other companies are the common strategies to enhance the company presence and boost the market.
Key Topics Covered:
1 INTRODUCTION
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
5 MARKET SEGMENTATION
5.1 By Category
5.1.1 Dairy-based yogurt
5.1.2 Non-dairy based yogurt
5.2 By Type
5.2.1 Plain yogurt
5.2.2 Flavored yogurt
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Specialty Stores
5.3.4 Online Stores
5.3.5 Others
5.4 Geography
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategy
6.4 Company Profiles
6.4.1 Danone S.A
6.4.2 Nestle S.A
6.4.3 General Mills Inc.
6.4.4 Chobani LLC
6.4.5 Royal FrieslandCampina N.V.
6.4.6 Groupe Lactalis
6.4.7 Pillars Yogurt
6.4.8 Morinaga Nutritional Foods, Inc
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information about this report visit https://www.researchandmarkets.com/r/icy2ed
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