LONDON–(BUSINESS WIRE)–Infiniti Research, a world-renowned market intelligence solutions
provider, has announced the completion of their latest list blog on the perfect
market entry strategies to enter international markets.
There are many reasons businesses look for international expansion, but
before all of that, you will first need a strong market entry strategy.
Business today are not restricted to any geographical boundaries. A
company that’s had success in the domestic market may well find its way
across the globe if they have a world class product. Entering foreign
markets has many benefits such as achieving economy of scale, earning
foreign currency, gaining global customers, and distributing risks.
There are many ways in which a firm can enter a foreign market, but the
challenge is to choose the right strategy. In this blog post, we’ll take
you through the perfect market entry strategies to enter international
According to the market entry strategy experts at Infiniti,
“The market entry strategy of companies has been developing, giving
companies the opportunity to go worldwide in a short period of time.”
View the complete list of the perfect
market entry strategies to enter international markets from
Infiniti Research is a global market intelligence company offering
strategic insights to help look beyond market disruptions, study
competitive activity, and develop intelligent business strategies.
Listed below are the perfect market entry strategies to enter
Perfect market entry strategies to enter
Direct exporting: Producing the product in the home country and
just shipping the surplus to a new country is the easiest way to enter
foreign markets. This market entry strategy can be perfect for brand
new companies who do not have enough funds to take risks. It is also
easier for the firms to hire agents or distributors who will take care
of exporting and promoting the new product in the new market. But, one
significant challenge is the fact that companies may not be able to
react to customer communications as quickly as a local agent.
Licensing: In simple terms, licensing is a contractual
arrangement, where the firm provides proprietary assets to a foreign
company in exchange for royalty fees. Sometimes it can be possible
that a company is not able to export the product because of complex
rules and principles or when the transportation cost is high-priced.
Even though it significantly diminishes the risk for the company and
cuts the amount of investment required, the company will have to share
their proprietary secrets with an outsider. Licensing can be done for
a trade name and not just for a product. This type of market entry
strategy is appropriate for companies who don’t want to commit to
Franchising: One of the most prevalent market entry strategies
that is gaining popularity across the world is franchising.
Franchising works well for organizations that have a trustworthy
business model like McDonald’s fast food chain or Starbucks instant
coffee. Businesses who take up franchising should make sure that they
earn a good brand name, build on it, and promote it. The franchising
business model is outstanding as it doesn’t need huge investments from
the franchise, builds a reputable brand name, and earns a franchise
page, to view the complete list of the perfect market entry
strategies to enter international markets
a free proposal to see how Infiniti Research’s solutions can
View the complete list of the perfect market entry strategies to
enter international markets blog here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.
With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.