As it works with these types of deals, there is some compensation for some influencers. Often, the higher the follower count, the larger the payment, potentially netting the creator hundreds of dollars, though some participated pro bono. Money for those that were paid came from Choose New Jersey, which is separate from the state’s coffers.
Influencers are using their clout and getting paid to promote Covid best practices for New Jersey – WRCBtv.com
