- TikTok owner ByteDance is on a push to encourage businesses to advertise inside its wildly popular app.
- TikTok has more than 500 million users globally, making it an attractive proposition for brands.
- We took a look at a presentation given by TikTok execs to prospective advertisers which revealed their mood when they use the app, and where they spend they money.
- Scroll on for the key takeaways.
- Visit Business Insider’s homepage for more stories.
TikTok is on a push to commercialize its wildly popular app, educating businesses about the different aspects of its service and userbase.
It held “TikTok for Business” webinars through October, covering everything from gaming to beauty, to technology and retail. The goal is to introduce businesses to the benefits of the app, and convince them of the value of being on TikTok and running ads.
The information contained within the 40-minute presentations provides an insight into how TikTok is growing and adapting — and how TikTok’s 690 million monthly active end users interact with the app around the world.
There are some surprising findings from internal and external research — like how long users spend making videos, and the fact the app skews towards males.
Also among the data points shared with participants are top-down overviews of what kind of content is most popular on TikTok, how ads on the platform can be targeted to specific audiences, how TikTok informs offline purchases, and more.
