Partnering with ActiveProspect will be key in demonstrating ProspeX Digital’s commitment to offering qualified and compliant opt-in prospects.
AUSTIN, Texas (PRWEB) October 23, 2020
ActiveProspect, the SaaS platform helping companies acquire customers via consent-based marketing, today announces that ProspeX Digital, an industry leader in performance marketing, has chosen ActiveProspect’s TrustedForm product to independently certify web leads as TCPA-compliant. Partnering with ActiveProspect will be key in demonstrating ProspeX Digital’s commitment to offering qualified and compliant opt-in prospects.
Because ProspeX Digital specializes in high-intent prospecting, data development, and marketing services within multiple verticals, it’s critical to ensure that every lead is opted in to stay compliant with the Telephone Consumer Protection Act (TCPA). The TCPA requires prior express written consent for marketers to contact consumers via auto dialer or text message. ActiveProspect’s TrustedForm captures and documents TCPA consent, ensuring that prospects have opted in to receive communications and ensuring ProspeX Digital runs completely compliant operations.
ActiveProspect developed TrustedForm in 2010 as the original lead certification product. TrustedForm generates a unique certificate for each prospect that is stored with each record, and includes a video replay of the prospect engaging with the web form. TrustedForm is considered the highest standard for documenting proof of TCPA consent.
“Data compliance and authenticity is at the core of our business practices. Working with Active Prospect gives us the tools and support needed to reinforce these values, and we are excited to be working with them,” says ProspeX Digital CEO and Co-Founder, Mario Lupia.
“We are thrilled that ProspeX Digital has chosen ActiveProspect to help certify web leads as compliant,” says Brian Caskey, CMO of ActiveProspect. “Consent-based marketing is more crucial than ever, and using TrustedForm will allow ProspeX Digital to stay ahead of the game.”
ActiveProspect is an Austin-based SaaS company that helps companies acquire customers via consent-based marketing (opt-in leads). Our products are used by leading brands across many industries to efficiently and safely scale these types of campaigns. We give companies the insight and control needed to take real-time action on their leads – by paying the right price, filtering out leads that are unlikely to convert, and routing leads to the right place. In tandem, we help protect companies from Telephone Consumer Protection Act (TCPA) litigation by verifying and documenting proof of consent. For more information, visit http://www.ActiveProspect.com.
About ProspeX Digital
ProspeX Digital’s core expertise is Performance Marketing Solutions. What sets them apart from other digital marketing firms is their cost-effective, performance-driven model that is fueled by proprietary multi-channel ad targeting products. These include strategically executed campaigns that result in precise delivery of high-intent, qualified prospects to their clients. Some of ProspeX Digital’s properties include Universities.com, Degree Scout, Legal Help Services, and Rate Search. To learn more about ProspeX Digital, visit ProspexDigital.com.
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