October Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 3 to October 2.

Yoo Jae Suk successfully defended his position at the top of the list this month with a brand reputation index of 1,980,781 for October. High-ranking phrases in his keyword analysis included “Refund Expedition,” “The Sixth Sense,” and “Running Man,” while his highest-ranking related terms included “victory,” “confirm,” and “tired.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 76.03 percent percent positive reactions.

Park Na Rae took second place in this month’s rankings with a brand reputation index of 1,157,542.

Finally, Super Junior’s Kim Heechul came in at a close third with a brand reputation index of 1,132,959, marking a 42.52 percent increase in his score since September.

Check out the top 30 for this month below!