The actor will campaign for the Toyota Urban Cruiser through various electronic and print communications. The belief that respect cannot be demanded; it must be earned is at the core of Toyota Urban Cruiser’s communication campaign.
Naveen Soni, senior vice president, sales and service, TKM, said, “Ayushmann Khurrana is an exemplar of a self-made actor, someone who is extremely versatile and respected by critics and audience alike. His story is an inspiration to many young people and resonates the spirit of the all-new Urban Cruiser. We are confident that with this association, we will be able to connect with the customers, especially the young, across the nook and corners of the country.”
Khurrana added, “When people ask me about my journey, the love and respect I have earned in the entertainment industry, I always say ‘Respect is simply an outcome of what I have done’. Therefore, I love the idea of ‘respect’ being the mantra of the Urban Cruiser.”