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Home Consumer Research

Carbery Group launches new cheese brand for ingredient and foodservice sectors

globalresearchsyndicate by globalresearchsyndicate
September 20, 2020
in Consumer Research
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Carbery Group launches new cheese brand for ingredient and foodservice sectors
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The range includes natural cheddar, ‘Cheese Extra’ – functional reduced fat cheese, speciality cheeses and a new range of pasta filata, including mozzarella and grilling cheese. The cheeses are designed for a range of applications including pizza, baking, ready meals, sauces, seasonings and snacks.

In 2018, the farmer-owned cooperative announced its intention to diversify its cheese product range into pasta filata and target new markets with new products and applications, including expanding in Asia. The expansion, underpinned by a €78m ($93m) investment in a new facility in West Cork, Ireland, is now almost complete, with output set to increase from just over 50,000 tonnes per annum to 64,000 tonnes.

CEO of Carbery Group Jason Hawkins said, “We have been implementing a strategy for a number of years now to diversify and grow our products, and therefore our customer base. Our extensive market research has shown us that demand in Asia for dairy products and particularly cheese is set to grow. We believe that our heritage and expertise in dairy, combined with our talented team of researchers, food scientists and cheese experts, have culminated in this exceptional cheese brand that we hope will inspire new and existing customers to create market-winning products.​”​

The varieties of cheese on offer through Carbery Dairy include Pasta Filata (mozzarella and grilling cheese); natural Cheddar (mild, medium, mature and vintage); Cheese Extra (a variety of functional, high protein, reduced fat cheeses); and speciality cheeses (Italian style and Inclusion cheese with flavors such as smoked, chilli, fajita and black pepper).

The Professional Range, which includes all of the cheese varieties on offer through Carbery Dairy, has been specifically developed to meet the needs of chefs in the food service sector. The cheeses have been tested in real-life food service settings to ensure they perform well under different cooking and baking conditions. They are also available in different formats, to suit the requirements of different kitchen capabilities.

Orlaigh Matthews, marketing manager for cheese, said, “We’re excited to be entering the food service market with our Carbery Dairy range of high-quality cheeses. In developing the range, we drew on the creative and practical expertise of our chefs, who collaborate extensively with our customers to ensure the cheeses are suited to professional kitchens. Together with our cheesemakers and R&D teams, our chefs have created exciting recipes to satisfy consumer demands around the world. We hope food service suppliers enjoy creating delicious dishes for their customers that showcase the very best in Irish grass-fed cheese.”​

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