Johnson’s Baby, the baby-care brand from Johnson & Johnson, has launched its latest campaign titled #SoftestTouch, highlighting the importance of providing the baby with the softest care. The campaign marks the entry of the brand’s latest offering ‘Cottontouch’ – the first ever baby product blended with real natural cotton formulated for zero irritation.
As part of the campaign, about 700 influencers were invited to the Cottontouch virtual baby shower. Following the theme of ‘Johnson’s is expecting’, the virtual unboxing event included expectant mothers, first time mothers, and mothers with babies in age group 0-6 months, to welcome Cottontouch in the Indian market. Each influencer was given a box with Cottontouch products which contained the unique fragrance of the product and a customised appreciation certificate to encourage their motherhood journey.
To reach consumers at the earliest, the products were initially made available exclusively on e-commerce platforms, Flipkart, Amazon, Nykaa, Big Basket and Firstcry.com followed by the retail stores later.
Read also: Covid – The Chief Transformation Officer
Manoj Gadgil, vice president marketing, Johnson & Johnson Consumer Division India, said, “We have invested decades of research to understand baby skin and know the delicate skin of a newborn needs and deserves the gentlest care. That is why we are introducing Cottontouch range that provides mothers with softness they have never experienced before. We have seen the demand for baby care significantly growing in the Indian market, even during lockdown phase and the ask from moms for the highest standard of safety in these times has inspired us to launch this product. We are hoping to reach out to as many parents possible through the e-commerce route and help them make their journey of parenthood more joyous.”
