The spokesperson also said this year’s IPL could potentially break all records of sports consumption this year.
“During the lockdown, in the absence of mainstream cricket, Indian fantasy sports fans were happy to consume non-mainstream cricket leagues from COVID-19 free regions like Vincy Premier League, ECS and so on. This trend indicates there is a lot of pent-up demand for mainstream live sports and Dream11 IPL could potentially break all records of sports consumption this year.
“A recent FIFS-KPMG report found that over 55 per cent of fantasy sports users consumed more real-life sports. With the lockdown, the reliance on digital mediums to consume sports and entertainment has grown like never before. Hence, we know that the upcoming IPL season will be an opportunity to capitalise on the fervour and the digital-first approach adopted by the Indian sports community.
“We will continue to focus on brand awareness and look forward to increasing our user base from eight crore+ Indians to having 10 crore+ Indians making their Dream11 team for every Dream11 IPL match,” he concluded.
The 13th IPL edition is scheduled to start from September 19 in the UAE and will run until November 10.
