Marketing and other business strategies are as important here in 2020 as they have ever been. No matter what corner of the market your own company might occupy, you need to think about adopting some of the key techniques that could move you forward through 2020 and on into the future. Let’s take a look at some of them now.
Personalisation is Key
Gone are the days where you could just throw out the same ad over and over and expect it to generate results. In a world where we can be over-stimulated by an online environment more rapidly than you might think, personalisation can help to reach out to the individual in the masses and offer them something unique.
Many might make the mistake of thinking that personalisation is overly complicated, but it does not have to be. With a simple email survey sent out to your clientele, you could have all the data you need to start creating personalised ads that speak to their demographic and their likes and interests. It is a simple strategy, but it is one that always pays well when properly executed.
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Whereas we once had faceless corporations that hid behind an air of mystery, times have changed massively. As a result, a business needs to shift with and be up to date and on-trend. People don’t want to deal with corporate entities any longer. They want to know about the people who are selling them their product, and the story behind the brand.
In an age where consumers are more likely to vote with their wallets, it is incredibly important that we as business owners are able to meet their desires. So much goes into running a business, and consumers want to know about it. Take this as an opportunity to really drive the concept of storytelling with your business. It could generate an incredibly popular response from your consumers.
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Right up there with a push towards storytelling comes a need to focus on the customer experience. If the customer does not have a good experience with a brand overall, they might not be encouraged to return to it even if the product is the best they have ever used. It will become tainted in their eyes by the negative experience, and they will reach the conclusion that it is better to look elsewhere. Once that happens it is very difficult to win that person back as a customer.
A great example of this can be found in the online casino industry – a place where the customer experience is always highly valued. Since many players enjoy non sticky bonuses, more casinos are choosing to add them to their promotions. However, if there is then a poor response to the promotion come its conclusion, there is a strong chance that the player will just move on to a new site. Therefore, casino owners need to find the right balance to ensure that players are fully satisfied with their experience onsite, even if their bonus might not have granted them as much as they initially expected.
Yet More Growth in Influencer Markets
If your company has not yet felt the benefit of influencer-led marketing, you need to make sure you get working on some sources as soon as you can. Even if you operate in a sector that is completely opposite in every way, it is worth taking inspiration from the beauty and cosmetics industry here.
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They have truly mastered influencer marketing, and studying some of the techniques they have used here will create a basis that you can then build on yourself. From collaborations to sponsored reviews, there is no end to what can be pushed through the right influencer channels. There will always be an influencer who would be willing to talk about your products, so start your research and find some avenues that could work for you now!
Authenticity is Key
The days of covert marketing are long gone. Consumers want brands that are open and honest with them on all fronts – from their manufacturing process and suppliers to their opinion on certain key political and social issues of the moment. As a business owner in 2020, you need to learn how to respond to these in the most efficient and professional manner. Do so, and you should be able to push your business to new heights.