Hootsuite, in partnership with Conversologie, will
present an exclusive and live webinar, ‘Digital Innovation
through Social Transformation’, at this week’s Techweek NZ event. The
session, led by Breast
Cancer Foundation NZ, will explore the critical
relationship between social transformation and digital
innovation capability.
This interactive and
complimentary event will be livestreamed Thursday,
30th July 2020, 2PM NZST and be presented by Sijia
Perry, Digital Marketing Manager, Breast
Cancer Foundation NZ and moderated by Jam Mayer, Chief
Conversologist, Conversologie.
The discussion will
provide unique insights about how organisations can – as the
growth gap widens between businesses and technology –
respond and adapt to ever-changing market conditions. With
attendees able to actively participate in the session
through a series of polls that will feature and live
audience ‘Q&As’ that will close out the
session.
Key topics of discussion
include:
- Digital transformation: Why
organisations need to continually challenge the status quo
through innovation to yield commercial value in a digital
age. - Digital Analytics: How organisations can
leverage data to intelligently inform commercial strategy
development to drive continual
improvement. - Authenticity in Online Customer
Engagement: The importance of building meaningful
connections at scale with your target audience segments
through emotive storytelling.
Sijia Perry will
highlight the importance of personalised content and
authenticity in social engagement to empower your
organisation, including how meaningful connections are
scalable via digital tools, in addition to how both herself
and Breast Cancer Foundation NZ have achieved greater social
currency and engagement through this approach.
“The
social landscape is constantly changing, which is why it’s
paramount for organisations to find a way to keep up. Our
partnership with Hootsuite, through the adoption of their
platform, is based on our collective understanding of the
crucial role social media plays in this unprecedented rate
of change and Hootsuite’s solutions that have the
capabilities to execute our social strategy. With Hootsuite,
we identified the type of content that resonated with our
audience, while still spreading our core messages of being
breast aware, the importance of early detection, and how
supporters can join us in our fight towards zero deaths from
breast cancer. Hootsuite’s digital analytics helped to
inform our future content strategy by seeing what topics
resonated with the audience the most, by actioning this
insight we saw our Facebook engagement increase by 96% (June
19 vs June 20). In our session at Techweek NZ, we’ll
explore how Breast Cancer Foundation NZ leveraged Hootsuite,
to spur our digital innovation and social transformation,”
says Perry.
Conversologie is the first Hootsuite
Digital Services partner in New Zealand since 2017,
supporting corporate organisations with strategic guidance
to solve complex challenges on social media within a
fluctuating landscape and efficiently manage their social
efforts to maximise ROI in the region.
“At
Conversologie, we’re passionate about helping Kiwi
companies find the potential of social media for their
business. As the growth gap between businesses and
technology continues to widen, it’s critical organisations
leverage the meaningful insights that social media data
offers. By embracing social, organisations are enabled with
the ability to identify clear areas of development and keep
up with the inevitable landscape change,” says
Mayer.
Attendance at this Techweek NZ virtual event is
complimentary, please visit the registration page if
you’d like to
attend.
