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The new Actimel plant-based range |
This weeks batch of new products includes US beverages giant Coca-Cola moving into the alt-milk category and Kellogg teaming up with Duerr’s for peanut butter.
Danone debuts Actimel 100% Dairy Free shots
French dairy heavyweight Danone has launched a dairy-free yogurt drinks range in the UK under its Actimel brand.
The plant-based Actimel 100% Dairy Free shots are made using a blend of roasted almonds and oats along with two different strains of live cultures, including Actimel’s own L. Casei. They also contain vitamins D and B6 to support the body’s immune system.
Actimel 100% Dairy Free is also low in sugar, uses no preservatives, colours or artificial flavours and is suitable for vegans. It has been launched in two flavours – Mango & Passion Fruit and Blueberry.
Sarah Dossett, marketing director at Danone Essential Dairy & Plant-Based UK & Ireland, said: “We know that health is an increasingly important driver for consumers, observed by the category growth in value vs last year. As the biggest active health drink brand, we’re confident that this new addition to the Actimel range offers the opportunity to leverage this growth in the health space.”
Actimel 100% Dairy Free is available now at Asda and will be sold through other grocery majors later in the year. It has a RRP of GBP2.99 (US$3.79) for a pack of six.
Arnott’s teams up with Lion in biscuit innovation
Australia-based biscuit maker Arnott’s has teamed up with Lion Dairy and Drinks to launch two new “milk-inspired” varieties.
Arnott’s said the new products were “inspired by two classic Aussie drinks” manufactured by Lion – Dare Iced Coffee and Dairy Farmers Classic Chocolate Milk, combined with its own brand TeeVee.
Both products – Arnott’s TeeVee Snacks Dairy Farmers Chocolate Milk, and Arnott’s Dare Iced Coffee Slice – retail at AUD3.65 (US$2.57) in Coles and Woolworths.
The TeeVee Snacks Dairy Farmers Classic Chocolate Milk is described as “fusing TeeVee Snacks with Dairy Farmers Classic Chocolate Milk……with sweet vanilla and chocolate/cocoa notes”.
The other combines Dare Iced Coffee with the shape and texture of Arnott’s Mint Slice.
Darryn Wallace, Lion Dairy and Drinks marketing and innovation director, said: “Our customers love creative food collaborations, and this is set to be one of our most iconic to date. Bringing big brands together allows us to build awareness in adjacent segments, and ultimately provide consumers with a taste sensation they didn’t know they wanted.”
Coca-Cola takes juice brand Simply into alt-milk category
US beverages giant Coca-Cola has entered the alt-milk market with the launch of Simply Almond.
Modelled on its simple ingredients Simply juice range, the almond milk product is available in three flavours – Original, Unsweetened Original and Vanilla.
They are available in 46oz multi-serve bottles.
Kelly Marx, brand director, Simply Beverages, said: “Our beverages are made with simple, all-natural, non-GMO ingredients, supported by a commitment to transparency, quality and authenticity. Moving into almond milk – a current gap in the Coca-Cola North America portfolio – is a natural extension for us as we continue to explore ways to grow the brand.”
Coca-Cola suggested that, unlike most almond milk brands, Simply Almond does not use gums or emulsifiers to thicken or stabilise the beverage.
Kellogg partners with Duerr’s in Crunchy Nut Peanut Butter
US-based food major Kellogg has teamed up with F. Duerr & Sons to launch Crunchy Nut Peanut Butter in the UK.
The new spread combines Crunchy Nut breakfast cereal made by Kellogg with Manchester-based Duerr’s manufacturing expertise in peanut butter.
Crunchy Nut Peanut Butter is now on the shelves of Sainsbury’s at a recommended retail price of GBP2.50 (US$3.17)
Ben Simpson, revenue and channel director at Kellogg UK, said: “Crunchy Nut is regularly hailed as the UK’s favourite cereal and we have seen huge sales increases over the last few months, with more shoppers having breakfast at home.
”Knowing the popularity of the cereal, launching Crunchy Nut Peanut Butter allows us to meet a wider range of consumer occasions and it’s been great to work with another Manchester-based business in Duerr’s to make that possible. With recent data revealing peanut butter sales have overtaken jam, we’re confident that the launch of Crunchy Nut Peanut Butter will prove to be a popular one.”.
Angulas Aguinaga innovates outside seafood
Angulas Aguinaga, the Spain-based seafood supplier, has broadened its portfolio to take in a new product segment.
The company has launched a range of salad toppers that take in other ingredients, including chicken, vegetables and olives.
Five products have been developed and marketed under a new brand, Topin.
For example, the Topin Mix Campero salad topper comprises chicken, olives, tomato, carrot and vinaigrette. The recipe for the Topin Tropical Mix contains prawns, corn, avocado, seeds and lime oil.
“With this new product category, we take on the challenge of exporting our consumer-inspired innovation model, outside the usual line of fishmongering,” Mikel Grande, director of marketing and innovation at Angulas Aguinaga, said. “We hope Topin is a true solution for lovers of salads, combining flavour, health and ease.”
