And CeraVe, a 15-year-old brand known for its affordable cleansers, moisturizers and lotions backed by dermatologists, is drawing a new following — Gen Z users, or people born between 1996 and 2010. That’s largely thanks to skincare influencers like Yarbro popularizing it through TikTok, the new beauty guru for younger consumers.
TikTok turned this skincare brand into a cult favorite – Honolulu, Hawaii news, sports & weather
