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Home Consumer Research

Havells launches new brand campaign on self-grooming, Marketing & Advertising News, ET BrandEquity

globalresearchsyndicate by globalresearchsyndicate
July 19, 2020
in Consumer Research
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Havells launches new brand campaign on self-grooming, Marketing & Advertising News, ET BrandEquity
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The individual sessions, themed ‘Styling at Home 101’, scheduled between July 11 to August 31, are being conducted live on Havells’ social media platforms.
The individual sessions, themed ‘Styling at Home 101’, scheduled between July 11 to August 31, are being conducted live on Havells’ social media platforms.

Havells India has announced its seven-week campaign on self-grooming to reach out to its consumers. It features four celebrity stylists including Jawed Habib, Ambika Pillai, Sanky Evrus, and Pompy Hans who will share their perspective on various themes such as styling at home, work from home styling, tips and tricks for monsoon styling and myths around styling tools.

Havells #SchoolOfGrooming

Havells in conversation with Jawed Habib Hair Expert where we talk about ‘Self Grooming 101 – The New Normal’ and some practical applications. Now #TakeChargeOfYourLook with Havells from home with a few tips and tricks from the master himself!#SchoolOfGrooming

Posted by Havells on Friday, 10 July 2020

The individual sessions, themed ‘Styling at Home 101’, scheduled between July 11 to August 31, are being conducted live on Havells’ social media platforms.

Ravindra Singh Negi, president, electrical consumer durables, Havells India, said, “With various services being inaccessible, online education on self-care is an important step towards building self-esteem and confidence for customers. With the new brand campaign #schoolofgrooming and leading industry experts as the face, we want consumers to take charge of their looks and own their style with confidence. The idea is to cater to the evolving tastes of our target consumers and stay ahead with the latest grooming trends.”

Watch Now | The way forward mantras for post COVID world | Industry leaders like Piyush Pandey, Josy Paul, Ashish Bhasin and marketing heads from leading brands across sectors in the BE+ special video series

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