GLOBAL RESEARCH SYNDICATE
No Result
View All Result
  • Login
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights
No Result
View All Result
globalresearchsyndicate
No Result
View All Result
Home Survey Research

Survey: 80% of Older Adults Have Faced Ageism

globalresearchsyndicate by globalresearchsyndicate
July 18, 2020
in Survey Research
0
Survey: 80% of Older Adults Have Faced Ageism
0
SHARES
3
VIEWS
Share on FacebookShare on Twitter

Most older adults say they’ve experienced ageism, but a majority still hold positive attitudes toward aging, a new poll finds.

An offhand remark by an acquaintance about using a smartphone. A joke about someone losing their memory or hearing. An ad in a magazine focused on erasing wrinkles or gray hair. An inner worry that getting older means growing lonely.

All of these kinds of everyday ageism, and many more, are common in the lives of Americans over 50, a new poll finds. In fact, more than 80% of those polled say they commonly experience at least one form of ageism in their day-to-day lives.

The poll even shows relationships between experiencing multiple forms of everyday ageism and health. In all, 40% of all poll respondents said they routinely experience three or more forms of ageism—and these older adults were much more likely to have poor mental and physical health.

Ageism Cant’t Curb Positivity

But despite all this, the poll also suggests that most older adults hold positive attitudes toward aging—including 88% who say that they have become more comfortable being themselves, and 80% who have a strong sense of purpose. Two-thirds said life over 50 is better than they thought it would be.

The new results come from the National Poll on Healthy Aging, carried out by the University of Michigan Institute for Healthcare Policy and Innovation with support from AARP and Michigan Medicine. It involved a national sample of more than 2,000 adults aged 50 to 80.

The poll took place in December, before the COVID-19 pandemic arrived and introduced new health risks for older adults. But the researchers hope the findings will inform efforts to address assumptions about older adults’ thoughts and experiences, and any age-based discrimination and negative consequences on health and well-being that may arise because of of the pandemic.

“Everyday ageism is part of American culture and one of the most common and socially condoned forms of prejudice and discrimination. There is no doubt that it harms the health and wellbeing of older adults, yet we don’t have enough data on how older adults experience it and how harmful it is,” says Julie Ober Allen, a research fellow at the Institute for Social Research who partnered with the poll team to develop the questions and analyze the results.

“In addition to addressing everyday ageism in general, we as a society should be especially careful about how ageist prejudices and stereotypes affect our response to the massive public health challenges of the ongoing pandemic.”

Confronting Stereotypes

The new poll asked older adults about nine forms of everyday ageism, and analyzed the results based on respondents’ age, income, media consumption habits, residence, work status, and self-reported health and appearance.

In all, 65% said they’re commonly exposed to ageist messages in materials they watch or read, and 45% said they sometimes or often experience ageism in interactions with other people. More than one-third of older adults have internalized stereotypes to the extent that they agreed or strongly agreed that feeling lonely or depressed were inherent parts of growing older.

Older and lower income older adults were more likely to report that they commonly experienced three or more forms of everyday ageism. Women, those who had retired and those who lived in rural areas were also more likely than men to experience it, as well as those still working and those living in suburban or urban areas.

Those who spent more time watching television, browsing the internet, or reading magazines were also more likely to report that they’d been exposed to more different forms of ageism than those who spent less time consuming media.

The relationship between ageism experiences in older adults’ day-to-day lives and health especially interested poll director Preeti Malani, a professor at Michigan Medicine with a background in caring for older adults.

“The fact that our poll respondents who says they’d felt the most forms of ageism were also more likely to say their physical or mental health was fair or poor, or to have a chronic condition such as diabetes or heart disease, is something that needs more examination,” she says. “On the other hand, the fact that half of our respondents agreed with all four of the positive views on aging that we asked them about is encouraging.”

Dispelling Ageism

AARP has focused attention on the effects of ageism in the workplace, and worked to dispel outdated perceptions of aging.

“As Americans continue living longer, society must redefine what it means to get older,” says Alison Bryant, senior vice president of research for AARP. “We are encouraged these findings show most older adults feel positive about their lives, reaffirming that we can be active and happy in older age, but we have more work to do to disrupt damaging negative associations around aging.”

The National Poll on Healthy Aging results are based on responses from a nationally representative sample of 2,048 adults aged 50 to 80 who answered a wide range of questions online. Questions were written, and data interpreted and compiled, by the IHPI team. Laptops and Internet access were provided to poll respondents who did not already have them.

A full report of the findings and methodology is available at www.healthyagingpoll.org, along with past National Poll on Healthy Aging reports.

Source: University of Michigan

Original Study

This article was originally published in Futurity. Edits have been made to this republication. It has been republished under the Attribution 4.0 International license.

Related Posts

How Machine Learning has impacted Consumer Behaviour and Analysis
Consumer Research

How Machine Learning has impacted Consumer Behaviour and Analysis

January 4, 2024
Market Research The Ultimate Weapon for Business Success
Consumer Research

Market Research: The Ultimate Weapon for Business Success

June 22, 2023
Unveiling the Hidden Power of Market Research A Game Changer
Consumer Research

Unveiling the Hidden Power of Market Research: A Game Changer

June 2, 2023
7 Secrets of Market Research Gurus That Will Blow Your Mind
Consumer Research

7 Secrets of Market Research Gurus That Will Blow Your Mind

May 8, 2023
The Shocking Truth About Market Research Revealed!
Consumer Research

The Shocking Truth About Market Research: Revealed!

April 25, 2023
market research, primary research, secondary research, market research trends, market research news,
Consumer Research

Quantitative vs. Qualitative Research. How to choose the Right Research Method for Your Business Needs

March 14, 2023
Next Post
COVID-19 IMPACT ON NFC Business Card Market Segmentation, Application, Technology & Market Analysis Research Report 2020-2027 Know About Brand Players CustomUSB, Yuvera Solutions (1Card), MOO, Blue, SmartCards, BIGDAWGS, RFITRFID

Video Conference Solution Market Research Reports Analysis by 2025 – Bulletin Line

Categories

  • Consumer Research
  • Data Analysis
  • Data Collection
  • Industry Research
  • Latest News
  • Market Insights
  • Marketing Research
  • Survey Research
  • Uncategorized

Recent Posts

  • Ipsos Revolutionizes the Global Market Research Landscape
  • How Machine Learning has impacted Consumer Behaviour and Analysis
  • Market Research: The Ultimate Weapon for Business Success
  • Privacy Policy
  • Terms of Use
  • Antispam
  • DMCA

Copyright © 2024 Globalresearchsyndicate.com

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
No Result
View All Result
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights

Copyright © 2024 Globalresearchsyndicate.com