Most Indian households will agree, that their morning routine is incomplete without reading their favourite newspaper. They are a source of trusted, authentic news, that we can rely on. In this current state of uncertainty in the country, and with the rampant spread of fake news, the importance of the newspaper has become paramount. They make citizens feel safe, knowing they are receiving their news from a trusted source.
Additionally, their non-intrusive nature leaves no room for unwanted data-mining, provides greater context and drives a seamless experience by obliterating pop-ups and banners.
Over the 179 years of its illustrious history, the Times of India has established itself as India’s most-read English daily, upholding the trademark values that have helped weave newspapers into the cultural fabric of the country. Unfortunately, in the face of the global pandemic, citizens across the country lost access to their trusted newspaper, leaving them to turn to uncredited, unreliable sources for their daily news.
Keeping this in mind, India’s largest media house, The Times Group has launched the ‘Want My Paper’ campaign to empower Indians to reclaim news authenticity by availing the trustworthy daily newspaper. This is an effort to let Indians across the country know that their newspapers are scientifically proven to be 100% safe in the face of the pandemic, and that they can access this daily essential once again.
Sanjeev Bhargava, Director – Times of India said, “Newspapers are the guardians of democracy – they keep the public well informed about the important goings-on, and help shape public opinion on key ongoing issues of national interest. With growing scientific evidence that newspapers are safe, and that there’s really no risk of catching an infection from them, our #WantMyPaper campaign is aimed at nudging our ardent readers about what they’re missing out without their trusted newspaper in their hands.”
The Times Of India has been the source of the most authentic and reliable news, offering the latest and unparalleled views, honest facts, incisive reportage and more. To combat the rise in fake news generation and distribution, and to provide greater insights about a variety of topics, the Times of India’s ‘Want My Paper’ campaign asks the Indian audience to reclaim their right to legitimate and thoughtfully crafted information, and support expert journalism which is axial to maintain the nation’s democratic decorum.
As normalcy returns to the country, it’s also time for citizens across the country to reclaim their sense of normalcy, by gaining access once again to their morning routine and the daily dose of authentic news. The Times of India aspires to be a positive change agent, providing a window of limitless opportunities for its ardent readers.
FacebookTwitterLinkedinMail
