WinField United will add cotton to its Armor brand seed offerings for the 2021 growing season as it moves its proprietary cotton seed from CROPLAN to the Armor portfolio.
Based in Jonesboro, AR, Armor has long been known as a strong advocate for farmers in the Southern U.S. and supplier of quality corn and soybean seed. The company and brand were acquired by WinField United in 2017.
“Cotton has always been a personal, high-touch business,” said Kelly Phipps, seed marketing director for WinField United. “As a regional brand, Armor is well-positioned to offer personalized service to cotton growers, address the challenges they’re facing and help move the industry forward.”
WinField United will leverage its industry-leading agronomic research, product development capabilities and locally-owned and operated retailers to continue bringing high level solutions to cotton growers through the Armor brand. The transition from CROPLAN cotton to the Armor brand will complement both Armor’s soybean seed and CROPLAN’s corn seed, giving farmers in the region top-of-the-line products in each crop category to consider when making seed decisions this fall.
“We’re excited to bring farmers more options and expand the Armor portfolio where it is recognized and trusted,” said Jim Hedges, vice president of seed, WinField United. “This change for our proprietary cotton seed business enables us to place the full weight of the WinField United system behind our investment in the Armor brand through our history of innovation in product development, as well as through our agronomic expertise and retail network.”
Based on information provided by WinField United
WinField United Moving CROPLAN Cotton Seed to the Armor Brand