Employer brand is an area where every modern company needs to shine. This means that those companies need someone keeping the employer brand humming, someone who knows how to broker the happiest and most mutually beneficial outcomes between the companies they work for and the employees they depend on.
In that spirit, here are 49 stellar Employer Brand leaders from across the U.S. Northeast. They keep the employer brand flame burning night and day with their inspiring work. They write books and blogs and host or guest on podcasts to spread the word about their company, and the higher set of employee happiness standards now hitting the mainstream of U.S. workplaces.
Julie Higgins
Senior Manager of Employer Brand & Public Affairs
“I lead a team of talented marketers and communicators, dedicated to sharing the value of working with T. RowePrice. Global corporate and agency communications experience. Dual USA/UK citizen. Lived & worked outsideAmerica for 12 years. Winner: Top 100 Maryland Women 2019, Daily Record.”
“She is an extraordinary talent and among her best qualities is her influence which exceeds her authority. She is able to move decisions along quietly.”
– James Toccacelli, LinkedIn
Kristin McMillan
Employer Brand Marketing, Vice President
“I have 15 years experience in financial services. During that time, I’ve had the pleasure of leading communications and providing strategic counsel to peers, partners and leaders. My expertise is in internal communications, crisis communications, organizational announcements, project management and corporate awards.”
“When you join Citizens Bank, you’ll find a customer-centric culture built around helping our customers and communities. That’s why we continue to expand and enter into new markets. You’ll find a supportive and collaborative team, with training and tools that can help you reach your potential.”
Hannah Fleishman
Senior Manager, Employee Brand
Fleishman began at HubSpot in November of 2012 in the role of Media Relations Specialist.. She held several Employer Brand roles for the company until being named Senior Manager, Employer Brand in March of 2019. She received a Bachelor’s degree in Marketing & Communications at Emerson College in 2012.
“‘Networking’ is a buzzword that many of us have a serious love/hate relationship with. Sure — we all want to expand our network by meeting new people in our industry, but actually meeting them can feel like a middle school dance all over again … a painfully, painfully awkward middle school dance.”
– from Fleishman’s blog post “How to Master Non-Awkward, Effective In Person Networking.”
Marilia Honorio Ragazzo
Head of Diversity & Inclusion, Senior Employer Brand Manager
“I help companies to be the best choice for talents as we strengthen Diversity and Inclusion practices. I graduated as a Computer Engineer and worked several years in the Tech Business. I work with People in Human Resources and Diversity & Inclusion, combining with people+technology.”
“‘Passionate about people. Passionate about technology. And amazed about what the two can do together, as my purpose is connected with equal opportunities and respect for all.”
Melissa Lovin
Director of Talent and Employer Brand
Marketing strategist and advertising lead with 15+ years of corporate advertising, marketing, digital, branding, communication and client and project management experience. A high-energy professional specializing in driving business results by designing and implementing high-impact, award-winning integrated campaigns that increase awareness, consideration and purchase intent with target customers.
“I continue to be amazed at how innovative and adaptable companies are being in these challenging times, including mine.”
– Melissa Lovin, Facebook
Abigail Sawden
Human Resources Business Partner
HR Business Partner with experience across Financial Services and a proven track record of achieving resultswhilst developing relationships with employees of all levels. Strong understanding of all HR matters, includingperformance management, talent development, employee engagement and employee relations.
Liz Birenbaum
VP, Employer Brand
In her current role, Birenbaum is charged with enhancing employer brand strategy to drive consideration of Mastercard as a top employer. Prior to this role, Birenbaum served as VP, Global Digital Marketing for the company. Before MasterCard, Birenbaum held the title of Director, Digital Marketing for Mercedes-Benz USA. She received her BA from the University of Wisconsin-Madison.
“Liz’s experience in the digital marketing landscape would be an asset to any organization. She has the ability to manage a team effectively, as well as mentor a team to grow professionally. Liz continually raised the bar higher to encourage creative thinking, and all of her efforts resulted in successful and effective marketing campaigns that benefitted the entire organization. Liz is a trusted colleague, and I’d welcome the opportunity to work with her again.”
– Melissa Newell, LinkedIn
Jess Katz
Global Employer Brand Manager
“I have a strong passion for employer branding and storytelling. The employer brand/talent brand community is one of the most creative professional communities out there and I feel very lucky and proud to be a part of this growing field.”
“As the Global Employer Brand Manager at MongoDB, I focus on showcasing the incredible impact that our employees have, the positive work culture that we foster, and the many ways you can grow your career here. At MongoDB, if you have an idea, you have the autonomy to run with it and grow your career in the direction you want to grow it in.”
Jess Katz, LinkedIn
Kathleen LaFave
Director, Employer Brand
Passionate marketing professional with over 20 years of experience and achievements in marketing, communications, Brand strategy and management, new product development and global sales support. Recognized as exceptional communicator, customer advocate and brand steward. Known as a leader that inspires confidence and instills a sense of fun and energy to team culture.
Tiffany Hogan
Global Diversity and Employer Brand Lead
Before taking over the role of Global Diversity and Employer Brand Lead for Akamai, Hogan held the role of University Relationship Manager. Before Akamai, Hogan was a Recruitment Consultant for the THC Staffing Group. She holds an MBA from Simmons University – School of Business.
“Personally, I am committed to helping my community, specifically through educational opportunities, diversity & inclusion, technology, and continuous learning. I am always up for a new challenge that allows me to leverage my skillset for the benefit of my organization. ”
– LinkedIn profile
Brandon Linn
Vice President of Employer Brand
Brandon Linn is a strategic storyteller through and through. From his roots as a musician to his stint as a Hollywood TV writer, Brandon brings his creativity to developing and activating the employer brand as well as managing social media strategy + marketing at Freedom Mortgage, one of the largest privately held nonbank lender with a 30 year history of fostering homeownership, and delivering on the American dream.
“Brandon is easily one of the most dedicated and ambitious professionals I’ve had the great pleasure of working with through my diverse career. He is highly creative, genuinely customer focused and exceptionally achievement oriented.”
– Jenny Willhoit, LinkedIn
Jenn Bouchard
Head of North America Talent Brand and Events
Before her role at Facebook, Bouchard was Manager of Development and Marketing as NASBA. She earned a B.S. in Science, Communications, and Political Science from the University of Alabama in 2007.
“Jenn is a gifted communicator and leader. She has a level ofpassion about everything she does and engages with a 110% level of commitment. She is able to flex her style, collaborate and empower as the situation requires it.”
Linda Biek, LinkedIn
Darryl Ramey
Senior Manager, Talent Acquisition & Employer Branding
Prior to his role at HARMAN, Ramey served as Board Chair for Talent Marketing Board and as Talent Acquisition Consultant for GE Capital Real Estate. He earned his Bachelor’s degree from the University of Connecticut in 2003.
“Darryl is able to adapt to any situation in order to make the most sensible decisions for everyone involved and has a proven track record of doing so. He is one of the most genuine professionals I know and he carries that personal trait into his business endeavors.”
– Ryan Brooks, LinkedIn
Debra Luna
Employer Brand Manager
“I’m the Employer Brand Manager at Paychex. That’s a fancy way of saying I get to empower employees to share why they’re #PaychexProud with the world. You can hear me as a co-host on “Culture: Unfiltered” and “What’s Your Story” podcasts on the InsidePaychex channel (available wherever you podcast).”
“How do you show up to your relationship with your current company? Are you still in the honeymoon stage? Have you settled into your routine – that quiet dance that partners establish when they’ve been together a while? Are you in the midst of that 7 year itch – possibly feeling like it’s time for a change?”
– Start The Conversation
Ann Ericsson
Head of Employer Brand & Talent Acquisition
“I have a true passion for working with HR, Communications and Employer Branding. I am a strong force getting businesses to become more efficient, to work smarter, and I strive to be an enabler to corporate strategic change.”
“I had the privilege of working with Ann when she first transitioned to her position of Head of Employer Branding & Talent Acquisition for Skanska USA. From the first day I met her, I was extremely impressed with her energy and passion for Employer Branding and Talent Acquisition.”
Louis Loria, LinkedIn
Elizabeth Black
Manager, Employer Brand
Marketing professional with a passion for driving strategic innovation in talent acquisition, employer branding, and recruitment marketing.
“Businesses are moving from viewing diversity as a matter of legal or ethical compliance to understanding and valuing it as a strategic asset.”
Beyond The Brochure: Creating A Sustainable Diverse Workforce
Sascha Donn
Global Head of Employer Brand
Beside working for BlackRock, Donn serves as a board member for Mothership and as Emeritus Council for WIN: Women in Innovation. Prior to BlackRock, Donn held the role of VP/Group Director, Brand Strategy for Sullivan.
“For a brand to thrive it needs to be built on a solid product, to understand what makes it unique, and to share that with the world in a compelling and authentic way.”
Caryn Hodgson
Employer Brand Manager
Experienced Employer Brand Manager with a demonstrated history of working in the financial services industry. Strong human resources professional skilled in Digital Strategy, Graduate Recruitment, Corporate Communications, Market Research, and Management.
Shana Andrews
Senior Manager, Global Employer Brand
Andrews is a multilingual marketing communications professional with 15 years of experience working with some of the world’s most recognized brands and companies including PepsiCo, Procter & Gamble, Johnson & Johnson, Hearst Media, SUBWAY Restaurants and Samuel Adams.
Sharon Tisdale-Reis
Manager, Employer Brand, Talent Acquisition
Before her role at Bristol Myers Squibb, Tisdale-Reis worked for Colgate-Palmolive for half a decade, where she served as Manager, Communications, Business Services & Global IT. She was educated at NYU, Rutgers, and Wellesley College.
“Sharon is great at tailoring communications to meet the objective at hand and the audience desired. She is great to work with and I would recommend her to any organization seeking expertise in communications and change management.”
– Christopher Bardi, LinkedIn
Niamh O’Gorman
Employer Brand Manager
Niamh O’Gorman is currently Employer Brand Manager for Gartner. She began at the company in 2017 as Social Media Marketing Intern, Events & PR. O’Gorman earned a BS in Business Marketing and Management from Fairfield University in 2018.
“Niamh is creative, she pushes herself to learn new skills and never turns down a challenge.”
– Stephanie Gallo, LinkedIn
Devin DaRif
VP – Employee Experience, Employer Brand & EVP
“My entire career has been in employer branding and recruitment marketing, from consulting to in-house to agency and back again. From market research/EVP development, developing marketing plans and managing the execution/activation of employer brand strategies to developing thought leadership in the field as it evolves along with technological advances and changes to the employment landscape, I live and breath employer brand in collaboration with HR, marketing, talent acquisition and other stakeholders and partners (internal and external) to drive hiring, retention and reputational outcomes.”
Krista M.
Sr Marketing Specialist, Employer Brand
Before her role at Catalent, Krista M. worked as Marketing Coordinator, Brand for The Children’s Place and as a Marketing Assistant at Jaguar Land Rover North America. She earned a Bachelor’s Degree from Rutgers in Communications and Business Administration.
“This year, 22 sites organized activities to help minimize the environmental impact of our operations, with a focus on reducing CO₂ emission by decreasing energy use and intensity.”
Krista M. on LinkedIn
Ashley Cheretes
Head of Employer Brand & Recruitment Marketing
“I’m the Head of Employer Brand and Recruitment Marketing for Cigna, a global health services company. I’m also a Jersey girl, Spotify junkie, mom, and runner. (It’s no coincidence those last two are next to one another.) I’ve spent the last five of my 10-year marketing career convincing big brands that recruiting is now a sales and marketing game…and one they can win.”
“Creativity in the way Cigna recruits is often stagnant using traditional methods. Ashley came into her position and saw an opportunity to tell Cigna’s employee story in a timely and relevant way – through social media. Working with Ashley is invigorating. She’s a strategic thinker with a will-do attitude. ”
– Sarah Dudzic, LinkedIn
Elizabeth Galvin
Senior Director, Social Media & Employer Brand
Galvin is a digital marketing, employer brand and social media strategist with 12+ years of experience developing highly effective owned, earned and paid marketing strategies. She served as Director, Social Media at Gartner prior to her role as Senior Director, Social Media & Employer Brand.
“My team is always willing to jump in when a team member is on leave or needs assistance. The ability to remain collaborative helps us to succeed.”
– Get to Know Gartner: Meet Elizabeth Galvin
Sabina Barbulea
Global Employer Brand
Prior to her role at Bloomberg, Barbulrea served as Associate Global Brand Manager at Unilever. She recieved her M.B.A. from Cornell’s Johnson Graduate School of Management in 2014.
Nicholas Wiener
Manager, Recruitment Marketing, Talent Brand & Social Media
Recruitment Marketing, Employer Brand, Social Media Community Manager, Video Content Creator and Talent Analytics expert who determines and implements the optimal strategy to support global recruitment strategies. 7+ years experience in paid and organic social media management, community engagement, full video and content creation.
“His strong grasp of social media and digital marketing along with his creative mindset proved beneficial as we developed marketing campaigns for our newly launched application. He always kept up to date with the latest trends in the social and digital media space, developing strategies to help us reach a massive audience.”
Dr. Bilal Ashger, LinkedIn
Shagun Bansal
Senior Manager, Employer Branding & Employee Experience
“I believe employee experience and employer branding go hand in hand- you cannot have one without the other. That’s what I do at PVH. I lead the global employer branding and employee experience team to build a culture that creates an empowering and thriving environment for all and leverage that to position PVH as an employer of choice internally and externally.”
“Shagun is one of the best recruiters I have had the pleasure of working with. She approaches every task with a “can-do” attitude and maintains a level of grace and professionalism in every aspect of her work.’”
– Syeda Ali, LinkedIn
Kathleen Mills
Director of Recruitment Marketing and Employer Brand
Prior to her role at Prudential, Mills was Sr. Advisor; Employer Brand and Digital Recruitment – North America and Canada for Sartori. Earlier in her career, she worked for American Express and Verizon. Mills earned an MBA in Marketing from Rutgers University in 2008.
“I deliver cross-functional leadership in project management across multiple business units — collaborating with our global team to attract diverse, top talent and deliver innovative healthcare solutions that help people truly thrive. ”
Tisha M. Teeluck
Employer Brand and Recruitment Marketing Leader
Prior ot PwC, Teeluck worked for Accenture as Global Director, Accenture Recruitment Marketing, and as President for TMM Communications. She graduated with a BA from Clarke University in 1985. She’s also a volunteer for the Chicago Cares school improvement project.
“Incredibly humbled to work for this firm, this leadership, led by Tim Ryan, our partners and of course the amazing people of PwC, who continue to serve our clients via remote work (new for many client service professionals) and support and care for each other”
Katrina Craigwell
Head of Global Employer Brand
Prior to her role at JP Morgan & Chase, Craigwell as VP of Gloabal Marketing for GE Digital and as Associate Director for Attention PR. She earned a BA from the University of Toronto – University of Trinity College in 2006.
“Her hard work and positive attitude are noticed by anyone fortunate enough to work with her on a project. Katrina is extremely creative and will always be the person in the room that finds an innovative solution to a problem.”
-Lisa Prosser, LinkedIn
Anna Sayre
Director, Employer Brand Marketing
Anna Sayre is Director, Employer Brand Marketing for The Trade Desk. Prior to this, her most extended role was at Ogilvy, where she served as General Manager/Business Director/Regional Account Director. She earned a BA in International Political Economy from the University of Puget Sound.
“Her EQ & IQ are of equal measures and she applies this across all aspects of her life; both professionally and personally. She gets the best out of everyone and in return they are happier people for it.”
– Chelsea Radford, LinkedIn
Rose Choi Marques
Global Talent Brand Lead
“Being passionate about the work I do defines me. I am passionate about building long-lasting partnerships, thinking differently, and challenging the “this is how we’ve always done it” mentality. I love taking on new projects because it opens the door for problem-solving, innovating and working with new people.”
“As a social media marketing expert, I had the privilege of partnering with Rose, leveraging her expertise to execute several successful, recruitment marketing campaigns which spanned a variety of industries from cloud computing to financial institutions. Rose is a problem-solving, result-driven marketer and business professional who synthesizes data into actionable insights that drive ROI.”
Lisa Francoeur, LinkedIn
Rob Chester
Director of Employer Branding
Rob Chester has been with Anheuser-Busch since joining the company as a Sales Intern in 2012. He began to focus on employer brand for Anheuser-Busch when he was promoted to Senior Associate Brand Manager in 2016. Prior to that, he earned BA degreees in Economics and Finance in 2013 from Washington University in St. Louis.
“At Anheuser-Busch, we see challenges as opportunities, dream big, and work hard to turn those dreams into reality. Thanks to the team!”
Rob Chester, LinkedIn
Chief Brand Officer, Global Head of Brand Experience
Deep experience working with leading brands in technology, consumer packaged goods, agribusiness, apparel, professional services. Specific enterprise software experience in business intelligence, analytics, data warehouse automation. Known by colleagues for passion, energy and “the ability to suggest a possibility and then somehow have the universe set it in motion.” Tetlow earned her MBA from Harvard Business School.
Elliot Garlock
Head of Strategic Talent Sourcing & Employer Branding
“I’m a data savvy operator with a focus on human capital strategy spanning talent acquisition, talent management, and talent technology. At Wayfair, I work on building high velocity, high scale talent acquisition processes.”
Kelle Thompson
Head of Talent Brand and Experience
“I get my energy generating innovation and figuring out how to put it to use to remove friction, deliver scale and generate positive experiences. In recent years, my focus has been on Talent Marketing including employer branding, social media strategy and driving modernization in the Talent space.”
” Throughout my career I have focused on building relationships, being a catalyst for change and translating innovation into action while doing it all with a certain amount of humor and flexibility. ”
– Kelle Thompson, LinkedIn
Kara Hendrick
Sr. Employment Brand Manager
“Passionate about building brands and culture.
– Social Media Today and PR News “Mover and Shaker” Award Honoree
– Real Time Academy of Short Form Arts & Sciences Inductee
– Shorty Awards and Chief Marketer Awards Judge”
“While I certainly shouldn’t expect everyone to possess the same enthusiasm and passion for brand activation as I do (a gal can dream!), a non-negotiable factor that I firmly believe, is the value that ingredient branding can contribute towards higher profitability in B2B manufacturing”
– Driving Value from an Ingredient Brand Strategy
Ajay Patel
Director Talent Acquisition, Global Recruitment Strategy, Employer Brand & Candidate Experience
Prior to his role at Merck, Patel served as Global Staffing Manager, TechOps and Novartis International for Novartis and as EU Recruitment Manager for Mediummune. He studied at the University of Birmingham and Duke University.
“When a CEO / leader / manager authentically promotes the mission of the organisation consistently, we employees listen, engage and live by the same values”
Courtney Reun
Employer Brand Manager
Strategic and innovative global Talent Acquisition leader with 12+ years of experience leading recruitment and recruitment marketing functions within pharmaceutical, education and consumer packaged goods industries.
“Courtney took the time to share best practices with my team and created the ah-ha moment we all hoped to experience. In one hour she provided direction and vision that will shape the next 12 months of recruiting efforts for The Princeton Review.”
– Kathi Mikelson, LinkedIn
Tiffany Lee
Employer Brand Manager
“My role allows me to do a variety of things. I focus mainly on Employer Branding, but also get to work on Social Media, Recruitment Marketing, and messaging. I create relationships with employees to learn what it’s really like to work at for us so I can share that with potential employees.”
“Tiffany is an absolute rockstar when it comes to employer/talent brand! She identified the need for such a focus here and built the program out from the ground up. Her knowledge and experience in product marketing and recruiting have enabled her to think about employer brand from both the company and candidate point of view, making it incredibly strong and successful.”
Vanessa Shah, LinkedIn
Leah King
Marketing Manager, Employer Brand & Recruitment Marketing
Before her role at Philips, King served as Manager, Integrated Marketing, External Marketing for Vistaprint. She recieved a BA in Psychology from Keene State College.
Kellie Buckley
Head of Global Employer Brand
“I love marketing and the science behind consumer behavior. I’m the person who will chat you up in the check-out line and asks a million questions about what you’re buying and why. This informal market research has shaped my marketing experiences which includes everything from footwear to financial services to online games to the Olympic Games. Today, I’m using that marketing mindset in my employment brand marketing roles to develop value propositions that focus on the job candidate as a consumer and answer the question of “why buy?”
Kaitlyn Martins
Employment Brand Manager
Before her role at Drift, Martins served as Recruitment and Development Specialist for EF Eduaction First. Before that, she was an Account Executive at Regan Communications.
Shelby Grip
Senior Manager, Talent Brand & Recruitment Marketing
“I am currently responsible for the strategic development, management and execution of Stryker’s talent brandidentity, including the corporate and talent narrative, messaging and visual aspects of the talent brand.”
“Shelby is phenomenal, perhaps one of the smartest recruitment branding leader I had the pleasure to partner with at TR. She is very thoughtful in her approach and takes the time to listen and understand the need of the day and once that is done, she comes back with the most creative and innovative ideas to capture market attention.”
– Neeti Uprenti, LinkedIn
Ed Nathanson
VP Talent and Talent Branding
“I LOVE what I do, which these days is employer brand, talent marketing and recruitment leadership for EQRx. PS – I also host a #podcast called “Are You Not Entertained?!” which you should totally check out on iTunes, Spotify and Adori.”
“It’s time to add some empathy back in to what has been a very one-sided conversation. Over the years, it seems some companies have forgotten that it is not only the company evaluating for a potential fit, but the candidate is also evaluating the company. Companies too often forget that this is a two-way conversation, and thus treat the interview as more of an interrogation than a conversation.”
– “Come As Q Are: Suits, Dogs, Kids, and WiFi in the Age of Video Interviewing”
Molly Thornton
Global Head of Employer Brand
“Year-round Iced Cofffee Drinker. Seafood snob. Miami Hurricanes fanatic. Employment Branding @ LogMeIn.”
Amy F.
Senior Manager, Global Employer Brand
A data-driven creative strategist with 10+ years of experience in marketing some of the world’s biggest brands.
“I’ve had not only the opportunity to work with Amy, but also thepleasure of working with Amy. Amy brings both the professional, attention to detail, as well as, the charm and presence needed.”
– Adam Doolittle, LinkedIn
Sheri Clement
Head of Talent & Employer Brand
Proven leader and creative problem solver with highly developed analytical, organization, communication and strategic planning skills. A professional with drive and initiative who values quality and integrity with over 20 years of experience in exceeding customer expectations through product management, commercial marketing, support, training and relationship building.
