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Home Consumer Research

May Girl Group Member Brand Reputation Rankings Announced

globalresearchsyndicate by globalresearchsyndicate
May 17, 2020
in Consumer Research
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May Girl Group Member Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 510 girl group members, using big data collected from April 16 to May 16.

Oh My Girl’s Arin shot to the top of this month’s list after seeing a staggering 238.62 percent increase in her brand reputation index since last month. The idol scored a total index of 2,569,500 for May.

High-ranking phrases in Arin’s keyword analysis included “Nonstop,” “The World of My 17,” and “Oh Na Ri,” while her highest-ranking related terms included “cute,” “lovable,” and “heart-fluttering.” Arin’s positivity-negativity analysis also revealed a score of 82.51 percent positive reactions.

Red Velvet’s Irene took second place in the rankings with a brand reputation index of 2,477,099, marking an 86.76 percent rise in her score since April.

Meanwhile, BLACKPINK’s Jennie came in at a close third with a total index of 2,461,179 for May.

Oh My Girl swept the next three spots on the list, with Hyojung, YooA, and Jiho claiming fourth, fifth, and sixth places respectively.

Check out the top 30 for this month below!

  1. Oh My Girl’s Arin
  2. Red Velvet’s Irene
  3. BLACKPINK’s Jennie
  4. Oh My Girl’s Hyojung
  5. Oh My Girl’s YooA
  6. Oh My Girl’s Jiho
  7. Girls’ Generation’s Taeyeon
  8. Red Velvet’s Joy
  9. Oh My Girl’s Seunghee
  10. Apink’s Son Naeun
  11. BLACKPINK’s Jisoo
  12. APRIL’s Naeun
  13. Oh My Girl’s Binnie
  14. GFRIEND’s Sowon
  15. MAMAMOO’s Solar
  16. Oh My Girl’s Mimi
  17. GFRIEND’s SinB
  18. IZ*ONE’s Jang Won Young
  19. MAMAMOO’s Hwasa
  20. Girls’ Generation’s YoonA
  21. GFRIEND’s Umji
  22. AOA’s Seolhyun
  23. Red Velvet’s Seulgi
  24. LOONA’s Chuu
  25. TWICE’s Nayeon
  26. BLACKPINK’s Lisa
  27. MAMAMOO’s Wheein
  28. TWICE’s Sana
  29. (G)I-DLE’s Jeon Soyeon
  30. Girls’ Generation’s Yuri

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