Good Catch Foods, the leading fish-free tuna maker, secured more than $32 million through a Series B funding round deal led by General Mills and Maple Leaf Foods.
Funding came from 301 INC, the venture arm of General Mills, and Greenleaf Foods, the plant-based arm of Canada’s Maple Leaf Foods. Maple Leaf Foods also owns plant-based meat brands Field Roast and Lightlife Foods.
Good Catch is the Best Tuna Alternative We’ve Ever Tasted
We were lucky enough to meet the founders and taste their tuna alternative and their crab cakes at the World Plant-Based Expo last spring. And here’s the thing: It’s amazing. We liked it better than the real thing, since with just a touch of fishy scent and clean taste, it delivered all the satisfaction without overwhelming your taste buds.
When you go vegan or plant-based, your palette adjusts to more plant-based foods, and we don’t really warm to the meat substitutes that are so real they bleed. Good Catch is a perfect solution to satisfy the fish lover who is no longer eating fish, but with all the healthy aspects that you seek when choosing tuna or crab.
“When we met the Good Catch team, we were immediately captivated with their mission to develop more sustainable plant-based seafood products that taste as delicious as traditional seafood,” said John Haugen, managing director of 301 INC. “Good Catch stands out as a strong, expandable brand with passionate leadership, and we’re excited to partner to grow.”
Consumer Demand for Fish Alternatives
As demand for meat alternatives skyrocket in the wake of Impossible Whoppers at Burger King and Beyond Sausages at Dunkin’ fish alternatives are also on the rise.
“Consumer demand of trailblazing plant-based alternatives is nearly insatiable, and this trend is led by taste and availability,” Chris Kerr, co-founder and chief executive officer of Gathered Foods, Good Catch’s parent company, said in a statement. “This next phase for Good Catch is laser focused on meeting consumer desires with culinary applications across all channels.”
Good Catch’s fish-free products were designed to look and taste like real seafood. The company works with a six-legume blend and algae oil to mimic the taste and texture of seafood.
“Good Catch is pioneering a new, promising sector of the fast-growing plant-based protein category,” said Dan Curtin, president and c.e.o. of Greenleaf Foods. “And we’re thrilled to support their continued growth and progress as they deliver consumers great-tasting plant-based seafood products that support their brand mission — and ours, as well.”
