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Home Consumer Research

A mutually beneficial relationship – Americas Military Entertainment Brand

globalresearchsyndicate by globalresearchsyndicate
January 14, 2020
in Consumer Research
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A mutually beneficial relationship – Americas Military Entertainment Brand
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After a career in the military, veterans are equipped with numerous skills that make them an easy hire for thousands of civilian jobs. At first glance, the cannabis industry might not seem like the most ideal fit for veterans, but it’s shaping up to be a fruitful union.



U.S. Army Cavalry Patrol In Kandahar Province

(Chris Hondros/ Getty Images)

It’s no secret that many soldiers have found solace from military-related ailments with medical marijuana: everything from PTSD to slipped discs, to insomnia, have been eased with aide from the versatile plant. In fact, according to a recent study by American Legion, a vast majority of veterans support both marijuana legalization and further research. That kind of support for cannabis extends past personal use and into the job market, where veterans are finding themselves increasingly more involved in the industry.

The most direct translation of military skills is into the cannabis security sector. There are many federal restrictions on the young industry, leading to the reluctance of financial institutions to open accounts for cannabis-centric companies. This means that a plethora of cannabis companies rely on a strictly cash-only basis. This, in turn, leads to a demand for a security detail to convoy alongside both the product and the money.

This demand has formed a reliable network of security companies that hire hundreds of veterans to simply accompany shipments, or post up outside of brick-and-mortar stores like armed bouncers.


Dispensaries are no stranger to security detail

However, the military contributions to the cannabis industry reach much further than security. A growing number of veterans are beginning to get involved in, not only the retail side of the cannabis industry, but the cultivation side as well. According to “The Cannabist” the president of OrganaBrands (a Denver-based company that sells cannabis), Chris Driessen, says about 10% of his total workforce are veterans.

“The veteran community pairs so well (with our business), regardless of the branch of armed forces you’re in. (As a veteran) you learned systems, you learned processes, you learned chain of command,” he continued. “The fact that we don’t have to train people on some of those things — about work ethic and respect and doing what you say you’re going to do… is a huge benefit for any company, and of course ours as well… [they] set themselves apart in the interview. A lot of these folks are, on their own merit, heads and shoulders above their competition.”


(Veteran’s Cannabis Coalition blog)

That doesn’t mean that there isn’t training involved for veterans in the industry. One company, THC Design, actually has a paid internship and mentorship program exclusively for veterans. The course is 12 weeks long and gives veterans a tangible, hands-on, experience with every aspect of cultivation. According to co-founder Ryan Jennemann, the work ethic and problem-solving ability of military veterans makes them the perfect candidate for cannabis.

“What I was hiring for was not experience,” he told The Cannabist. “I was hiring for a work ethic, an ability to handle adversity, an ability to solve problems.” The program is both open source and available online as well, making it accessible for veterans looking to see if the cannabis industry is right for them.

As the legalization of marijuana spreads (Illinois just joined 10 other states as of January 1st), the stigma surrounding the cannabis industry begins to lessen. It’s no secret that marijuana has been a functional part of treatment for veterans returning from overseas, but now veterans are becoming a functional part of the cultivation and distribution of the cannabis industry itself.

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