December Idol Group Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for idol groups.

The rankings were compiled through the analysis of consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected between November 23 and December 24.

BTS continued to hold the top spot in the rankings with a total brand reputation index of 17,969,014 in December. This is a 10.40 percent increase from last month, despite the fact that the overall amount of data for December decreased 6.01 percent compared to November.

EXO rose three places on the list to take the second spot with a total brand reputation index of 6,214,087. This is a 2.14 percent increase from last month.

MAMAMOO rounded out the top three with a total brand reputation index of 5,766,285. In fact, girl groups made up three of the top five, with Red Velvet and BLACKPINK coming in fourth and fifth place on the list.

Check out the top 30 below!