In a year of delicate political situations, intensified scrutiny on tech companies and general public disillusionment, brands continue to walk a tightrope to avoid being the fail of the day’. Here, we highlight brands that consciously screwed up in 2019 as well as those that were more unluckily targeted in public firestorms.
1. All the brands that felt China’s wrath
Against the backdrop of ongoing China-Hong Kong tensions…