Starco Brands (OTCMKTS:STCB) and Omnicom Group (NYSE:OMC) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, valuation, analyst recommendations, profitability and earnings.
Earnings & Valuation
This table compares Starco Brands and Omnicom Group’s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Starco Brands | $130,000.00 | 2,447.54 | -$440,000.00 | N/A | N/A |
| Omnicom Group | $15.29 billion | 1.17 | $1.33 billion | $5.75 | 14.27 |
Omnicom Group has higher revenue and earnings than Starco Brands.
Risk & Volatility
Starco Brands has a beta of 1.15, suggesting that its share price is 15% more volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 0.69, suggesting that its share price is 31% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Starco Brands and Omnicom Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Starco Brands | 0 | 0 | 0 | 0 | N/A |
| Omnicom Group | 0 | 5 | 0 | 0 | 2.00 |
Omnicom Group has a consensus target price of $82.60, suggesting a potential upside of 0.68%. Given Omnicom Group’s higher possible upside, analysts clearly believe Omnicom Group is more favorable than Starco Brands.
Profitability
This table compares Starco Brands and Omnicom Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Starco Brands | -31.17% | N/A | -64.67% |
| Omnicom Group | 8.88% | 44.02% | 5.37% |
Summary
Omnicom Group beats Starco Brands on 6 of the 8 factors compared between the two stocks.
About Starco Brands
Starco Brands, Inc. develops and markets a range of consumer packaged products in the United States. It provides products in various categories, including household cleaning, personal care, food, beverage and spirits, DIY hardware, and arts and crafts. The company sells its products through various retailers, as well as through online retailers. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was founded in 2010 and is based in Santa Monica, California.
About Omnicom Group
Omnicom Group Inc., together with its subsidiaries, provides advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations, and healthcare. The company’s services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing, digital transformation, entertainment marketing, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and in-store design services. Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, sales support, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services. It operates in North America, Latin America, Europe, the Middle East, Africa, Australia, China, India, Japan, Korea, New Zealand, Singapore, and other Asian countries. The company has a strategic partnership with GRYT Health to use real-world data to develop solutions that reflect patient values and preferences. The company was incorporated in 1944 and is based in New York, New York.
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