To produce The Hottest Beauty Brands Of 2019 report, Cosmetify considered five major factors: the increase in consumer interest as shown on Google, overall brand searches each month, the number of Instagram followers and hashtags, and the brand’s engagement rate on social media.
From these factors, not only was determined The Body Shop is Australia’s favourite beauty brand, the brand also took out the top spot in the UK, Norway, Denmark, New Zealand, Indonesia, and Saudi Arabia!
