November Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 527 boy group members, using big data collected from October 15 to November 15.

BTS’s Jimin topped the rankings for the 11th consecutive month with a brand reputation index of 9,861,176, marking a 12.38 percent increase in his score since October. High-ranking phrases in his keyword analysis included “birthday,” “ARMY,” and “blood donation,” while his highest-ranking related terms included “cool,” “love,” and “participate.” Jimin’s positivity-negativity analysis also revealed a score of 89.63 percent positive reactions.

BIGBANG’s G-Dragon rose to second place on the list this month, scoring a total brand reputation index of 8,744,418 for November.

BTS’s Jungkook, who enjoyed an impressive 65.62 percent increase in his brand reputation index since last month, came in third place with a total score of 6,845,846.

Check out the top 30 for this month below!