November Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 7 to November 8.

BTS topped the list for the 18th consecutive month with a brand reputation index of 19,549,515, marking a 48 percent increase in their score since October. High-ranking phrases in the group’s keyword analysis included “concert,” “Jungkook,” and “ARMY,” while their highest-ranking related terms included “beautiful,” “love,” and “accident.” BTS’s positivity-negativity analysis also revealed a score of 81.20 percent positive reactions.

EXO also held onto their spot at second place in the rankings, scoring a total brand reputation index of 4,322,578 for the month.

NU’EST rose to third place on the list after enjoying an impressive 96.64 percent rise in their brand reputation index since last month. The group scored a total index of 2,947,613 for November.

Check out this month’s top 30 below!