On the Land Rover side, the firm’s first EV is likely to be an all-electric variant of the Range Rover that should also offer a range of at least 300 miles. The company has also confirmed that fully electric variants will join the Discovery and Defender line-ups.
The last of those electric models will be on sale by 2030, by which point 60% of all Land Rover sales are expected to be of EVs. No diesel engines will be sold from 2026.
While much of the research and development work needed to transform Jaguar Land Rover into more of an EV brand will be shared, the company has also emphasised that future Jaguar and Land Rover cars will be built on separate underpinnings – something it says will give them “two clear, unique personalities”.
This news forms part of a new global strategy for the British brands, dubbed Reimagine, which was announced this morning by company boss Thierry BollorĂ©. Jaguar Land Rover plans to achieve net-zero carbon emissions across its supply chain, products and operations by 2039.Â
Jaguar Land Rover says part of its investment in EVs will include models powered by hydrogen fuel cells, and prototype vehicles will begin hitting British roads within the next year. The company has also confirmed that it will retain its existing factories and facilities in the UK.
Bolloré said Jaguar Land Rover wanted to use its small size as an advantage, because that made the company more agile, meaning it could react faster to changing circumstances than larger rivals. He said that in future, Jaguar Land Rover would act more like a technology company, before taking a swipe at rivals by saying that it would actually act like a tech company, rather than just saying it would.
He also noted that Jaguar Land Rover is well placed in this regard, because parent company Tata already operates in this space. In fact, up to 25% of global internet traffic already passes through companies owned by the Indian industrial giant.
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