The university is revamping communications materials to feature new messaging with a more modern voice, and will be updating visual assets to achieve the consistency needed for stronger recognizability in the region and state.
“In assessing our comprehensive brand research, we discovered what makes us unique in the eyes of our constituents. This has been a strong and authentic base upon which to build our brand,” Cassie Mathes, director of university relations said in the release. “One of the most important aspects of this process is that we took time as an institution to collaborate with partners across campus. This has brought a multitude of perspectives, and will ensure that we maintain consistency into the future.”
The new logo represents UNI’s academic and administrative units, programs, and services. It visually aligns with the athletics logo, which remains in place. In addition, an “authentic institutional narrative” has been developed, the news release said, that emphasizes a university-wide approach with the new brand.
Redesigns on the website include a new homepage and admissions site. UNI will spend the next year updating the rest of the site.
For more information and resources on UNI’s new brand, visit brand.uni.edu.
