Clickstream Data Provider Datos Launches and Names CEO
February 4 2021
New York-based clickstream data provider Datos has named co-founder Eli Goodman as Chief Executive Officer as the firm launches out of stealth mode.
Set up last year by Goodman (pictured), Serge Jakovs and Stan Korelchuk, Datos offers access to the desktop and mobile web browsing behavior of millions of opt-in panelists across the globe, packaged into data feeds for use by clients. The firm’s data solutions are currently being used by clients to provide search, retail, video and consumer journey intelligence.
Goodman was previously VP of Strategic Sales at online behavioral data firm Jumpshot, where he focused on licensing clickstream data to data engines for institutional finance, market research, management consulting, and intelligence platforms of all kinds. Earlier, he spent nearly nine years at Comscore, latterly as Senior Director running the Advertising Agency New Business group. During his career, Goodman has also held senior roles at Experian Hitwise, Symantec and Gartner.
Commenting on his new remit, Goodman said: ‘Over the next year we plan to dramatically expand our panelist footprint and build Datos into a leading clickstream data provider. The need for trustworthy, at-scale, privacy compliant data is limitless, and our extensive experience in navigating this complex space is one of our most valuable assets’.
Web site: www.datos.live .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
