LIVONIA, Mich.–(BUSINESS WIRE)–Lodasoft, a Digital Workflow Platform designed by mortgage veterans to revolutionize loan origination and task automation, today announced that Mark Ramirez has joined the company as Head of Product. In his role, Ramirez will leverage his entrepreneurial thinking, his vast experience of the market and his deep understanding of the mortgage industry to further innovate Lodasoft’s product portfolio.
Bringing more than 25 years of experience in the mortgage banking industry, Ramirez was previously the Director of Software Engineering for loanDepot, where he led and managed the team that built and maintained loanDepot’s proprietary product & pricing engine. Additionally, he was the solution architect for the team that successfully launched loanDepot’s melloClear, expanding on the mello smartloan™ automation suite.
Before joining loanDepot, Ramirez built and sold a premier pricing engine company, Priceweaver. The company’s flagship product, LenderHub, was the first of its kind to have an open API architecture, giving clients and vendors the ability to leverage its investor library of pricing, risk based adjusters and eligibility guidelines to drive sales origination and profitability. Priceweaver was later acquired by Compass Analytics, LLC, a provider of pricing technology to lenders, which is now part of Black Knight, Inc.
“The Lodasoft team and I share a mutual interest – to create and encourage growth and innovation in the financial services technology space as well as provide transparency and security in achieving the American dream of home ownership,” said Ramirez. “I look forward to working with them to eliminate complexity and automate the manual workflow involved in the everyday loan process.”
Created by a team of lenders and mortgage technologists, Lodasoft is a Digital Workflow Platform designed by mortgage veterans to enhance productivity and quality while providing structure and guidance for all members of the process. The company strives to make the loan process more efficient, scalable and profitable. As a result of its success, Lodasoft has experienced a 1,000% growth over the last 15 months, demonstrating a strong and growing demand for its solutions.
“Mortgage companies select Lodasoft because of our superior technology and our unparalleled industry experience,” said Adam Batayeh, President of Lodasoft. “Our software was created by mortgage veterans who serve as true partners to our clients. Mark’s extensive background and experience will further that commitment as we continue to provide leading solutions that empower mortgage companies.”
About Lodasoft
Lodasoft is an award-winning and highly acclaimed mortgage task automation software designed by mortgage veterans to enhance productivity and quality. The Lodasoft Digital Workflow Platform leverages enterprise intelligent loan manufacturing (iLM) to drastically reduce the cost to originate. Lodasoft enhances workflow throughout the enterprise’s lending lifecycle by implementing task-based automation, identifying training opportunities, and freeing branches and internal staff to focus on growth. For more information, visit www.lodasoft.com.
