GLOBAL RESEARCH SYNDICATE
No Result
View All Result
  • Login
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights
No Result
View All Result
globalresearchsyndicate
No Result
View All Result
Home Data Collection

Qualcomm announces photo verification tool

globalresearchsyndicate by globalresearchsyndicate
October 16, 2020
in Data Collection
0
Qualcomm announces photo verification tool
0
SHARES
9
VIEWS
Share on FacebookShare on Twitter

As major tech platforms try to fight the spread of misinformation, Qualcomm, one of the largest manufacturers of smartphone microprocessors, is taking a different approach by targeting its creation.

Qualcomm announced Thursday that it has partnered with the San Diego technology company Truepic to begin embedding a photo and video verification tool within smartphone chips that will be available in some Android devices next year.

The feature enables a “secure” photo capture mode within a device’s native camera app to sit alongside other modes such as portrait, slow motion and time-lapse. The mode allows users to take a photo that has a digital signature to prove its provenance, including the pixels that were captured in the original image and where and when the photo was taken.

While most cameras already capture this type of metadata with image files, it can be manipulated relatively easily by changing settings on the camera so that it looks like a photo was taken at a different time or location.

Truepic’s software makes manipulation of this metadata much harder as, unlike regular camera apps, it sits on a protected part of the Qualcomm Snapdragon microprocessor that is also used to secure fingerprints, and faceprints used to unlock smartphones and make digital payments.

When a secure image is shared or edited, it retains the original data as a way to verify its authenticity and highlight any changes.

“This is a mechanism in which we can restore trust to images and videos on the internet,” Mounir Ibrahim, Truepic’s vice president of strategic initiatives, said in a video call. “We believe it will become the new standard for any image of consequence.”

The new feature comes as other tech companies have begun to explore ways to quickly identify misinformation. Microsoft and the Estonian startup Sentinel have developed tools to identify manipulated media and deep fakes by analyzing images for signs of editing. Truepic is tackling the problem from the other side: creating a new image format whose authenticity is more difficult to dispute.

Ibrahim said that the secure mode could be used by activists and citizen journalists for documenting protests, human rights abuses or war crimes or by people who want to prove that they possess an item they claim to be selling online.

Truepic is also working with the software company Adobe, The New York Times and Twitter to develop an open standard that will allow these secure images to be displayed with some sort of visual cue to highlight the additional level of authentication, similar to how a secure page on a website displays a padlock item in the URL bar.

“We have consistently heard in the information environment the desire to have tools to more easily assert where something came from,” said Sam Gregory, program director at Witness, a nonprofit that helps people use video and technology to protect human rights. “This will help defend against claims of manipulation of war crimes evidence, violence and more mundane scenarios like insurance claims.”

However, Gregory warned that as this type of tool becomes more widespread in smartphones, but not ubiquitous, it could make defending images taken without this type of authentication even harder.

“It could reach a point where people claim if it’s not there, something isn’t true.”

Any smartphone maker that uses Qualcomm’s Snapdragon 856 microprocessors, designed for 5G phones, will be able to pay Truepic to deploy the secure photo mode.

Truepic’s Vice President of Research and Development Sherif Hanna would not disclose which companies it was working with but said that phones with the technology would be available in 2021.

Olivia Solon is a tech investigations editor for NBC News in San Francisco.

Related Posts

How Machine Learning has impacted Consumer Behaviour and Analysis
Consumer Research

How Machine Learning has impacted Consumer Behaviour and Analysis

January 4, 2024
Market Research The Ultimate Weapon for Business Success
Consumer Research

Market Research: The Ultimate Weapon for Business Success

June 22, 2023
Unveiling the Hidden Power of Market Research A Game Changer
Consumer Research

Unveiling the Hidden Power of Market Research: A Game Changer

June 2, 2023
7 Secrets of Market Research Gurus That Will Blow Your Mind
Consumer Research

7 Secrets of Market Research Gurus That Will Blow Your Mind

May 8, 2023
The Shocking Truth About Market Research Revealed!
Consumer Research

The Shocking Truth About Market Research: Revealed!

April 25, 2023
market research, primary research, secondary research, market research trends, market research news,
Consumer Research

Quantitative vs. Qualitative Research. How to choose the Right Research Method for Your Business Needs

March 14, 2023
Next Post
Automobile Spray Booth Market with Future Prospects, Key Player SWOT Analysis and Forecast To 2025

Proactive Security Market Research Report, Growth Forecast 2026

Categories

  • Consumer Research
  • Data Analysis
  • Data Collection
  • Industry Research
  • Latest News
  • Market Insights
  • Marketing Research
  • Survey Research
  • Uncategorized

Recent Posts

  • Ipsos Revolutionizes the Global Market Research Landscape
  • How Machine Learning has impacted Consumer Behaviour and Analysis
  • Market Research: The Ultimate Weapon for Business Success
  • Privacy Policy
  • Terms of Use
  • Antispam
  • DMCA

Copyright © 2024 Globalresearchsyndicate.com

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
No Result
View All Result
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights

Copyright © 2024 Globalresearchsyndicate.com