GLOBAL RESEARCH SYNDICATE
No Result
View All Result
  • Login
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights
No Result
View All Result
globalresearchsyndicate
No Result
View All Result
Home Data Collection

Truepic Breakthrough Charts a Path for Restoring Trust in Photos and Videos at Internet Scale

globalresearchsyndicate by globalresearchsyndicate
October 15, 2020
in Data Collection
0
Truepic Breakthrough Charts a Path for Restoring Trust in Photos and Videos at Internet Scale
0
SHARES
5
VIEWS
Share on FacebookShare on Twitter

The announcement marks a watershed moment in society’s battle against deceptive photos and videos, be they “deepfakes” or “cheapfakes”. Deceptive visual content is an imminent danger that is eroding trust on the internet, which can impede everything from transacting online to making important personal, financial, and even political decisions.

“The world is digitizing most human interactions, a trend that has only accelerated during the COVID-19 pandemic,” said Jeff McGregor, CEO of Truepic. “Simultaneously, we have seen a rapid growth in visual deception, fraud and disinformation online. These two trends cannot safely co-exist without a trust mechanism to help protect those capturing and viewing images. Today’s announcement represents the future of digital imagery on the internet—and a scalable, long-term solution to the problem of visual deception online.”

According to Infotrends, 85% of all pictures taken in 2017—estimated at over 1.2 trillion photos—were captured on smartphones. The figure underscores the critical role that smartphone photography plays in online visual communication. Securing photo capture in hardware and integrating it as a native feature of the smartphone can put the technology in everyone’s hands, while fortifying it against malicious attacks and hacking. The widespread adoption of the technology can provide a strong, secure foundation upon which to rebuild trust in visual media at the scale of the internet.

This breakthrough milestone was achieved with the new Truepic® Foresight™ system, the hardware-secured version of the patent-pending, next-generation of Truepic’s award-winning Controlled Capture technology. Truepic integrated Foresight into the Snapdragon 865 reference design, taking advantage of the underlying hardware security. The Truepic Foresight system features:

  1. The Truepic Foresight trusted application firmware for the Qualcomm® Trusted Execution Environment (TEE) of Snapdragon 865
  2. The Truepic Foresight middleware for the Android™ operating system
  3. The Truepic Foresight Certificate Authority cloud service
  4. A modified version of the device’s native camera app

Foresight leverages the cutting-edge hardware security features of Snapdragon 865, including the secure hardware pipeline of the Qualcomm Spectra™ camera 480 Image Signal Processor (ISP), which is resistant to image data and operational control tampering.

“This development paves the way for visual content consumers to determine the trustworthiness of photos and accurately discern authentic versus forged content,” said Manvinder Singh, Vice President, Product Management, Qualcomm Technologies, Inc.  “We are pleased that Snapdragon is providing the platform on which this crucial deepfake countermeasure is being developed.”

The Foresight capability is accessible through a new “Secure” capture mode in the device’s native camera app. Engaging this mode and pressing the capture button produces a digital photo that contains cryptographically-sealed provenance data, formatted in accordance with emerging open standards. The data allows a recipient to authenticate the pixels, date and time, geolocation, and 3D depth map that were securely-acquired and sealed into the file at the time of capture.

With the power and breadth of the Snapdragon ecosystem, Truepic Foresight achieves unprecedented levels of hardware-based security and resilience for media capture, scalability to hundreds of millions of devices across price tiers, deep integration as a native feature of the smartphone without requiring the installation of a 3rd party camera app, and a privacy-first architecture that forgoes the need to uniquely identify the user or the device.

About Truepic
Truepic develops the world’s most secure camera technology for mobile devices. We empower viewers to make better-informed decisions through high integrity photos & videos. Truepic Vision, our flagship product, enables our partners to instantly gather and view trusted visual documentation from anywhere in the world. Our team is dedicated to restoring trust in every pixel of consequence, with the goal of having a shared sense of visual reality across the internet by 2030.

Qualcomm, Snapdragon, and Qualcomm Spectra are trademarks or registered trademarks of Qualcomm Incorporated.

Qualcomm Snapdragon, Qualcomm Trusted Execution Environment, and Qualcomm Spectra are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Android is a trademark of Google LLC.

 

 

SOURCE Truepic

Related Links

http://www.truepic.com

Related Posts

How Machine Learning has impacted Consumer Behaviour and Analysis
Consumer Research

How Machine Learning has impacted Consumer Behaviour and Analysis

January 4, 2024
Market Research The Ultimate Weapon for Business Success
Consumer Research

Market Research: The Ultimate Weapon for Business Success

June 22, 2023
Unveiling the Hidden Power of Market Research A Game Changer
Consumer Research

Unveiling the Hidden Power of Market Research: A Game Changer

June 2, 2023
7 Secrets of Market Research Gurus That Will Blow Your Mind
Consumer Research

7 Secrets of Market Research Gurus That Will Blow Your Mind

May 8, 2023
The Shocking Truth About Market Research Revealed!
Consumer Research

The Shocking Truth About Market Research: Revealed!

April 25, 2023
market research, primary research, secondary research, market research trends, market research news,
Consumer Research

Quantitative vs. Qualitative Research. How to choose the Right Research Method for Your Business Needs

March 14, 2023
Next Post
Education App Market | Growing Demand for STEM-based Apps to Boost the Market Growth | Technavio | Business

Education App Market | Growing Demand for STEM-based Apps to Boost the Market Growth | Technavio | Business

Categories

  • Consumer Research
  • Data Analysis
  • Data Collection
  • Industry Research
  • Latest News
  • Market Insights
  • Marketing Research
  • Survey Research
  • Uncategorized

Recent Posts

  • Ipsos Revolutionizes the Global Market Research Landscape
  • How Machine Learning has impacted Consumer Behaviour and Analysis
  • Market Research: The Ultimate Weapon for Business Success
  • Privacy Policy
  • Terms of Use
  • Antispam
  • DMCA

Copyright © 2024 Globalresearchsyndicate.com

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
No Result
View All Result
  • Latest News
  • Consumer Research
  • Survey Research
  • Marketing Research
  • Industry Research
  • Data Collection
  • More
    • Data Analysis
    • Market Insights

Copyright © 2024 Globalresearchsyndicate.com