“Digital” is much more than a media channel to promote brands. Brands are using digital tools to connect with consumers in much more robust ways and this has led to disruption across all aspects of the marketing mix. Many forces of the ecosystem are convening to make 2020 is an inflection point —and COVID-19 has accelerated many of these trends. This disruption can ignite innovation and brands are looking to the IAB, as a leader in digital transformation, to help them navigate through this evolution and translate complex topics into actionable and applicable brand strategies.
Brand Disruption | IAB
