New Brand To Know: Denis Frison

Launched in 2015, Denis Frison is known for his bespoke tailoring pieces for men which were inspired by his love for vintage and fabrics. Born and raised in Milan Frison worked with Italian designer Stefano Durelli for nearly a decade on projects with brands including Loro Piana, Malo, Les Copains, La Martina and Solleone Capri. The company is based in Los Angeles and New York and the range is sold exclusively on Mr Porter.

What inspired you to launch your label? 

I was inspired to the obsession for beauty in every part of my life, I love details and I love to express my self in design and apply details from the design, architecture, arts, books and cars to the tailoring world.

Why fashion? 

Because I love to express my self through research and design timeless pieces. I’m obsessed with beauty.

How would you describe your signature aesthetic? 

Denis Frison is a brand-oriented around the aesthetic of a classic gentleman with a sartorial bent, inspired by Italian elegance form the 1970s and 1980s, with a nod to Anglo-Saxon influences.  Of course, I have adapted the style to the needs of the modern man without compromising the attention to detail and the “obsessive” level of research that has always distinguished my work. 

I have been known to create traditional men’s blazers from sustainable materials such as US military tents from the 1960s, or denim covers from the 1940s used by fishermen in Marseille. I aim to create unique pieces that express my concept of luxury. 

What was your inspiration this season? 

My inspiration is the most elegant men in the 1970s and 1980s: Sergio Loro Piana, Robert Redford, and Aristotle Onassis. 

Who is your customer? 

My customer is a person with a great sense of aesthetic and culture inspired by the sense of beauty from the past but with an eye on the future. People that want to have unique pieces most of them one of a kind with vintage fabrics (that’s a sign of my brand) also they love the idea of the sustainability of the project. 

What are your plans for the label?

My dream is to continue growing the brand between New York and Los Angeles and build capsule collections dedicated to a certain retailer around the world and dropping special items with vintage fabrics and limited edition items. 

I love spreading the word about one of my obsession: Fabrics never die. We use for our creations fabrics from the ’50s ’60s and ’70s made from civil use or military uniforms from Italy, England, and the US. Most of them are inspired by my vintage archives.