December Brand Reputation Rankings For Drama Actors Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 80 actors who appeared in dramas that aired between November 6 and December 7.

Gong Hyo Jin and Kang Ha Neul, the stars of KBS’s “When the Camellia Blooms,” topped this month’s list at No. 1 and No. 2 respectively. High-ranking phrases in Gong Hyo Jin’s keyword analysis included “mom,” “Instagram,” and “Kang Ha Neul,” while her highest-ranking related terms included “thankful,” “ordinary,” and “root for.”

The actress’s positivity-negativity analysis revealed a score of 72.09 percent positive reactions, and her total brand reputation index for the month came out to 6,305,680. Meanwhile, Kang Ha Neul scored a brand reputation index of 5,850,440 for December.

Jo Yeo Jeong, the star of KBS’s new drama “Woman of 9.9 Billion,” took third place with a brand reputation index of 4,817,303.

Oh Yeon Seo, the leading lady of MBC’s new romantic comedy “Love with Flaws,” came in fourth place with an index of 4,179,994; while “Chocolate” star Ha Ji Won rounded out the top five with a score of 3,326,499 for December.

Check out this month’s top 30 below!