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Home Consumer Research

In-home care expands, ATLARGE wins award and First Tee updates brand

globalresearchsyndicate by globalresearchsyndicate
September 5, 2020
in Consumer Research
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In-home care expands, ATLARGE wins award and First Tee updates brand
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Sarasota Herald-Tribune

Approved Home Health, an affiliate of Stratum Health System, has received a license to provide in-home skilled nursing care in Sarasota and Manatee counties.

Approved Home Health is now a full-service nursing, homemaking, companion and personal care agency, adding another layer of care to the world class private-duty service it has been providing for more than 30 years. Clients and caregivers may contact Approved for in-home nursing services, medication management and personal care for all ages.

Approved’s available skilled nursing services includeĀ post-surgical and wound care; medication management; chronic disease management; and private-pay nursing.

Approved provides private-duty home health services in Sarasota, Bradenton, Venice, Lee County, Collier County, Port Charlotte and Punta Gorda and surrounding communities.

Other companies within the Stratum Health System family are Tidewell Hospice, Avidity Home Health and Connexis Medical Services.

• ATLARGE, an award-winning communications firm located in Sarasota, was recognized at the Golden Image Awards for its recent work on The Bay.

Held each year by the Florida Public Relations Association, the Golden Image Awards recognizeĀ public relations professionalsĀ as well as the best practices and campaigns in public relations and communications across Florida.Ā Ā 

ATLARGE was honored with an Award of Distinction for the public affairs campaign it developed for The Bay and an Award of Distinction for ā€œAsk The Bay,ā€ an online audience engagement web series.

ā€œThe Bayā€ consists of 53 acres of city-owned land along Sarasota Bay that will be developed into a public park in five or more phases over a 10- to 15-year period.

Over the past year, ATLARGE worked with The Bay Park Conservancy, the nonprofit organization that is overseeing the implementation of the park’s master plan, to develop and execute a multifaceted communications campaign with the goal of educating and informing the broader community about The Bay project.

• First Tee of Sarasota/Manatee, a youth development organization empowering kids to build their strength of character through the game of golf, has updated its brand to better serve kids and address the growing pressures they face.

First Tee is part of a network of 150 chapters and is undergoing a brand refresh for the first time in the organization’s 23-year history.

The brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of First Tee’s promise to help empower kids to build their strength of character.

The brand evolution includes a new logo, which is a metaphor for the growth guidance at the heart of First Tee. The changes include removal of ā€œTheā€ from the organization’s name, updated colors and patterns, and a refreshed brand story.

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