PHD’s Singapore-based APAC planning and strategy boss, Chris Stephenson, The Iconic’s CMO Alexander Meyer, Tourism Australia CMO Susan Coghill and ANZ marketing chapter lead, Malcolm Murdoch are among 12 new speakers in five new sessions that have been added to the lineup for Mumbrella360: Reconnected, set to take place between November 17-20 this year.
Meyer, Curtis, Coghill (top right) and Quaintance (bottom right) will sit on a panel exploring whether brands have a legitimate role to play in a disaster or crisis
Coghill and Meyer will join IAG director of content Zara Curtis on a panel focusing on marketing in a time of crises, led by Storyation co-founder Lauren Quaintance.
The panel will explore whether every brand has a legitimate role to play in a disaster or crisis, how to stay abreast of consumer sentiment and know when to drop and adjust marketing communications, how brands can show (not tell) customers that they want to support them through a crisis and plenty more.
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The IAB will run a session on consumer privacy, among other subjects
ANZ’s Murdoch, meanwhile, will sit on the other newly confirmed panel run by the IAB on how cookies and tracking have exploded and why we need new standards for consumer privacy.
He will be joined by US-based Jordan Mitchell, SVP, head of consumer privacy, identity & data at IAB Tech Lab, James Bayes, general manager – ANZ of The Trade Desk, Nicole Bence, network digital sales director at Seven West Media and Jonas Jaanimagi, technology lead at IAB Australia.
In addition, PHD’s Stephenson will return to a Mumbrella360 stage to reveal exclusive research on the challenger brand mindset.
In the session he will present the findings of exclusive research undertaken specifically for Mumbrella360, revealing what challenger types dominate the Australian marketplace and how they do it.
Hall and Riches will each present individual sessions focused on brands
Meanwhile, The Hallway CEO, Jules Hall and Principals group strategy director Tim Riches will present individual sessions on brand activism and brand sustainability respectively.
Hall will explore the eager activism of brands over the past 12 months, discuss the consumer gauge of authenticity and debate the lines that should never be crossed, while Riches will share practical frameworks and processes to connect brand and ESG (Environmental, Social and Governance) as well as a narrative to help get the right people around the table collaborating on a more resilient brand.
Mumbrella360 takes place from November 17-20 this year. Tickets are on sale now.
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