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Home Consumer Research

August Girl Group Member Brand Reputation Rankings Announced

globalresearchsyndicate by globalresearchsyndicate
August 16, 2020
in Consumer Research
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August Girl Group Member Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 510 girl group members, using big data collected from July 15 to August 15.

BLACKPINK’s Jennie held onto her spot at the top of the list this month with a brand reputation index of 2,549,026 for August. High-ranking phrases in her keyword analysis included “SOLO,” “fashion,” and “YouTube,” while her highest-ranking related terms included “sexy,” “thankful,” and “record.” Jennie’s positivity-negativity analysis revealed a score of 83.77 percent positive reactions.

Red Velvet’s Irene took second place in the rankings with a brand reputation index of 2,167,706, while Oh My Girl’s Seunghee shot up to third with a total index of 2,012,142, marking an impressive 154.80 percent increase in her score since July.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. Red Velvet’s Irene
  3. Oh My Girl’s Seunghee
  4. Oh My Girl’s Arin
  5. APRIL’s Naeun
  6. Red Velvet’s Seulgi
  7. BLACKPINK’s Jisoo
  8. MAMAMOO’s Hwasa
  9. BLACKPINK’s Lisa
  10. BLACKPINK’s Rosé
  11. IZ*ONE’s Jang Won Young
  12. Oh My Girl’s Hyojung
  13. (G)I-DLE’s Soyeon
  14. Red Velvet’s Joy
  15. (G)I-DLE’s Yuqi
  16. Oh My Girl’s Jiho
  17. GFRIEND’s Sowon
  18. (G)I-DLE’s Soojin
  19. ITZY’s Lia
  20. (G)I-DLE’s Miyeon
  21. GFRIEND’s Eunha
  22. GFRIEND’s SinB
  23. (G)I-DLE’s Minnie
  24. (G)I-DLE’s Shuhua
  25. GFRIEND’s Umji
  26. IZ*ONE’s Kim Min Ju
  27. Oh My Girl’s YooA
  28. ITZY’s Yeji
  29. TWICE’s Momo
  30. Red Velvet’s Yeri

Source (1) (2)


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