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Home Consumer Research

Corporate Brand Marketing Director – Charlotte Agenda

globalresearchsyndicate by globalresearchsyndicate
August 13, 2020
in Consumer Research
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Corporate Brand Marketing Director – Charlotte Agenda
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Overview:
Grubb Properties is seeking an experienced and dynamic Corporate Brand Marketing Director to lead, develop, and activate the corporate and investment strategic branding and marketing communications initiatives.

Responsibilities:
• Provide senior-level marketing strategy, planning, and oversight of corporate/investment brand positioning and marketing communications efforts.
• Develop a highly targeted national, integrated marketing communications plan designed to build awareness, develop relationships for Grubb’s investment/fund offerings, and drive growth.
• Identify and define target audiences and prioritize best paid, earned, owned, and shared media options for connections.
• Coordinate and communicate valuable market and customer research and insights, provide trend analysis, and forecasting data across internal teams.
• Lead and manage the corporate communications/marketing team and work closely with all internal investment team stakeholders.
• Help identify, select, and work collaboratively with all external agency resources, including but not limited to competitive analysis, naming and brand identity development, public relations, website development/management, online marketing, collateral, etc.
• Champion, manage and organize all brand assets and resources.
• Collaborate closely with the marketing committee, property services marketing team.
• Other assignments as directed.

Qualifications:
• Ability to thrive in an entrepreneurial, opportunistic, very energetic, and fast-paced environment.
• Bachelor’s Degree in Marketing, Communications, or a related discipline.
• 8–10 years of strong marketing experience in a real estate or investment environment, with 2-3 years of senior-level management and marketing/branding experience.
• Exceptional verbal, written, and professional presentation skills.
• Ability to work cooperatively, efficiently, and cross-functionally.
• Detail-oriented with outstanding organizational, planning, and follow-up skills.
• Ability to successfully prioritize and manage multiple simultaneous projects.
• Proficient in Microsoft Windows: Word, PowerPoint, Excel, Publisher, and Access. Experience with Photoshop, Adobe Illustrator, and InDesign preferred.
• Proficiency in meeting deadlines is a must.

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