Join a panel of local experts to discuss business
marketing post-COVID-19 in the next University of Canterbury
(UC) Business School Hihiko
Webinar event, Marketing
in the New Normal.
“Emerging from the
COVID-19 crisis with well-planned marketing strategies is
critical for organisations around the globe,” says
Michelle Polglase, Digital Strategist and webinar panel
facilitator.
Although the local economy has come out
of lockdown, the world has changed. Amid ongoing health
risks, border restrictions and a global recession, small,
medium and large businesses must continue to create,
communicate and deliver value to their customers.
A
business co-founder, Polglase has extensive experience
working in high-growth global SaaS (Software as a Service)
technology companies and says she is passionate about
supporting businesses to thrive in a post-COVID environment.
She helps business owners develop the business “growth
engine” with a marketing strategy and the right tools to
increase sales.
“More than ever, I believe in the
importance of authenticity, and telling your business story
effectively to attract and retain customers,” she
says.
Polglase will be joined by well-known Canterbury
businessman Mike Pero of Mike Pero Real Estate Ltd; Jane
Anthony, Chief Customer Officer for Z Energy; and Professor
Ekant Veer, UC Business Marketing expert. The panellists
will address the issues that managers, directors, and other
professionals need to be aware of to support the success of
their ventures now and in future.
Te Kura Umanga | UC
Business School and the UC
MBA Graduate Association are hosting this exciting
presentation as part of the Webinar Series Hihiko –
meaning to be inspired, lively and invigorated.
The UC MBA
Graduate Association exists to bolster and continue the
MBA experience for graduates through professional growth and
personal engagement opportunities delivered through varied
programmes and events.
“The future requires agile
and innovative leaders who are capable of growing
organisations with purpose and impact. UC’s MBA graduates
play an important role in future proofing organisations and
harnessing purpose-driven change through innovation, digital
transformation, data-led strategy making, and responsible
engagement in society,” says UC MBA Director Dr
Chris Vas.
Register
now for the UC Business School, Hihiko webinar:
Marketing in the New Normal; Wednesday 24 June 2020,
5.30pm –
6.30pm.
