May Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 30 to May 30.

The stars of JTBC’s smash hit drama “The World of the Married” swept the top three spots on this month’s list, with Kim Hee Ae at No. 1, Han So Hee at No. 2, and Park Hae Joon at No. 3.

Kim Hee Ae scored a total brand reputation index of 8,535,260 for May, while Han So Hee followed close behind with a score of 8,346,968. Finally, Park Hae Joon earned a total index of 5,658,462 for the month.

High-ranking phrases in Kim Hee Ae’s keyword analysis included “The World of the Married,” “ratings,” and “Park Hae Joon,” while her highest-ranking related terms included “pour out,” “relate,” and “sympathize.” The actress’s positivity-negativity analysis revealed a score of 83.09 positive reactions.

Check out the top 30 for this month below!