“Healthier Workplaces. A Healthier World”: AIHA Reveals Its New Brand
At the Virtual AIHce EXP 2020, the American Industrial Hygiene Association unveiled that its brand evolution—titled simply AIHA—will now be tailored to help specifically occupational health and safety science professionals, rather than industrial hygienists. Read the press release below.
Today, on June 1, 2020, the American Industrial Hygiene Association announces its new brand that reflects occupational health and safety science professionals. It has a new logo and a new tagline: “Healthier Workplaces. A Healthier World.” Read the press release below:
AIHA’s New Brand Reflects the Future of the Occupational Health & Safety Profession
June 1, 2020 (Falls Church, VA)—The American Industrial Hygiene Association unveiled its brand evolution at Virtual AIHce EXP 2020, which better reflects its diverse membership today and looks toward the future of the profession. The new brand includes a new name – simply “AIHA”, a modern logo and tagline: “Healthier Workplaces. A Healthier World.” Additionally, AIHA will now reposition itself as the professional association for occupational health and safety science professionals, rather than industrial hygienists.
“Our industry has progressed significantly over the past 80 years. As the premier organization representing our profession we had to evolve to meet the needs of our current and future members as well as the general public,” said AIHA President Kathleen Murphy. “COVID-19 has put a spotlight on our profession and positioned many of our members front and center as experts in occupational health in their workplaces and in the forefront of the country’s public eye. This change to OHS helps the public associate the profession with health and better understand what we do,” she added.
The launch of the new brand kicks off AIHA’s campaign to educate employers about the value occupational health and safety scientists bring to a workplace. The educational initiative includes reaching out to employers in the construction, chemical manufacturing and first responder industries and will include others in the future. AIHA has developed specific websites, including www.workerhealthandsafety.org for employers to access information about how to make their workplaces healthy.
