Integral Ad Science (IAS), a renowned leader in digital ad verification, has recently announced its agreement with the LinkedIn Audience Network to offer brand safety to native ads on mobile, web, in-app and desktop. The integration tends to utilize the predictive technology of the IAS as well as the real-time data to ensure that the campaigns activated with the help of the LinkedIn Audience Network are brand safe and fraud-free.
The marketers have been relying on the Audience Network of LinkedIn to be able to reach the millions of high-value professionals through third-party, trusted publishers. After the integration of IAS, the advertisements will be able to have an extra layer of brand protection to be able to deliver the message confidently in major trusted environments.
The integration will be filtering out major risk inventory automatically before they place a bid for different campaigns on the LinkedIn Audience Network.
IAS’ Chief Executive Officer, Lisa Utzschneider said that the relation between the firms brings in together the strengths of highly trusted platforms for joining forces so that the marketers will be able to activate the ads confidently over the brand-safe inventory, looking for the correct environments for different campaigns.
Utzschneider further added that the company is capable of providing the best level of brand safety protection for various markets on its platform as the first platform-wide brand safety partner of the LinkedIn Audience network.
The marketers have found it even more important to be able to secure the best possible return from the investments across media. IAS tends to give out full coverage to make sure that whenever they place an ad, it reaches out to real people in the correct environments with the capability of making a major impact.
Source Credit- https://www.benzinga.com/pressreleases/20/05/n16103073/ias-chosen-to-provide-brand-safety-across-the-linkedin-audience-network
