March Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from February 6 to March 7.

The stars of the award-winning film “Parasite” dominated this month’s list, sweeping the top three spots for March (four if you count Park Seo Joon, who made a cameo appearance in the film and came in at No. 4 for the month).

Song Kang Ho, Jo Yeo Jeong, and Lee Jung Eun rose to No. 1, No. 2, and No. 3 in this month’s rankings respectively. Several of their co-stars also made it into the top 15, with Choi Woo Shik at No. 7, Lee Sun Gyun at No. 8, Park So Dam at No. 12, and Jang Hye Jin at No. 14.

High-ranking phrases in Song Kang Ho’s keyword analysis included “Academy,” “Bong Joon Ho,” and “Parasite,” while his highest-ranking related terms included “recognize,” “attend,” and “donate.”

Song Kang Ho’s brand reputation index for the month came out to 10,978,294, while his co-star Jo Yeo Jeong followed close behind with a total index of 9,668,655. Finally, Lee Jung Eun scored a total index of 7,769,994 for March.

Check out the top 30 for this month below!