Lucid Motors is taking after Tesla with direct sales to the consumer, mobile service

Lucid Motors has been working hard for the past few months preparing to launch the production version of its electric electric luxury sedan. We have seen him move forward in his Casa Grande, Arizona factory, and now we are getting a clearer picture of what your sales and service plans are like, thanks to an announcement made by the company on Wednesday.

Specifically, Lucid is committing to a direct consumer model, much like the one Tesla has been advocating for years. Its first retail store (to be called Lucid Studios) is located near the company’s headquarters in Silicon Valley in Newark, California, and frankly, it looks quite elegant.

All studios will feature a fake Lucid Air interior that will allow potential customers to experience the car in virtual reality by themselves or with others. I don’t know exactly how this improves with the old model of having real vehicles so people feel and touch and drive, maybe seeing different interior finishes is one thing, but Lucid is leaning a lot.

Lucid plans to open eight additional studies in the US. UU. In 2020 with locations planned for New York, Miami, West Palm Beach, San Jose and Los Angeles. The brand has specifically partnered with the Westfield Group to place its stores, so expect to see most of the future studies at Westfield’s shopping centers.

Also like Tesla, Lucid plans to base a large part of his service program on the concept of mobile service. That worked reasonably well for the Big T once it worked, so there is no reason for Lucid not to make it work too. Lucid plans to start with two large service centers for larger jobs, one near the flagship store in Newark and another in Beverly Hills, with plans to open more in 2021.

“We carefully develop Lucid’s retail strategy to provide customers with very specific experiences when they enter our studies and interact with our representatives,” said Peter Rawlinson, CEO and CTO of Lucid Motors, in a statement. “From the materials they see and touch, the experience of the virtual reality configurator, the design of the studies in the context of the vehicles and, together with the physical locations of the same studies, everything comes together so that our clients can absorb and appreciate the values ​​infused in the Lucid brand “.

Lucid Air is ready to make its official public debut in the form of production in april in New York – presumably at or near the New York International Auto Show – and Roadshow will be there when the sheet comes out.

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