The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,135 idols, using big data collected from January 22 to February 23.
BTS’s Jimin held onto his spot at the top of the list this month, scoring a brand reputation index of 9,742,834 for February. High-ranking phrases in his keyword analysis included “comeback,” “YouTube,” and “ARMY,” while his highest-ranking related terms included “cool,” “love,” and “captivate.” Jimin’s positivity-negativity analysis also revealed a score of 88.60 percent positive reactions.
Kang Daniel took second place in the rankings with a brand reputation index of 5,175,632, while BTS’s V came in at a close third with a total index of 5,149,473 for February.
Check out this month’s top 30 below!
- BTS’s Jimin
- Kang Daniel
- BTS’s V
- BTS’s Jungkook
- Girls’ Generation’s Taeyeon
- BTS’s Jin
- Ong Seong Wu
- BTS’s RM
- HOTSHOT’s Ha Sung Woon
- BTS’s J-Hope
- BIGBANG’s G-Dragon
- Kim Jae Hwan
- GFRIEND’s Sowon
- BTS’ Suga
- GFRIEND’s SinB
- GFRIEND’s Umji
- Park Ji Hoon
- GFRIEND’s Eunha
- AOA’s Seolhyun
- EXO’s Baekhyun
- Super Junior’s Kim Heechul
- ASTRO’s Cha Eun Woo
- GFRIEND’s Yerin
- BLACKPINK’s Jennie
- GFRIEND’s Yuju
- Red Velvet’s Joy
- APRIL’s Naeun
- MAMAMOO’s Moonbyul
- LOONA’s Chuu
- EVERGLOW’s Yiren
Source (1)
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